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Group claims win in fight over Plaza name

 

The owners of the Plaza in downtown Las Vegas are claiming a small legal victory over the fight to use the Plaza trademark.

A federal judge Monday ruled that the trademark case will stay in Clark County District Court, instead of being heard in federal court.


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  • Tamares Las Vegas Properties says that better protects its rights to use the Plaza name for its more than 30-year-old casino in downtown Las Vegas.

    Tamares sued Elad IDB Las Vegas in August over its plans to build a multibillion-dollar casino resort on the Strip using The Plaza brand.

    Tamares' attorney Harry Braunstein says his company's case is based on state trademark registration rights and the common law that it has built up goodwill in Nevada over three decades.

    A spokeswoman for Elad IDB did not return a message seeking comment.

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    JOHN BAKER wrote on December 03, 2007 01:13 PM: Someone should explain to Elad that Las Vegas already has a New York and a Plaza.

    They might consider using "Frontier" when they bought the property the name came with it.


    A'non Emous wrote on November 23, 2007 07:40 AM: If Tamares is smart, their next move will be trying to sell the name to Elad. Though I doubt it is worth much, a few bucks maybe?


    JJ wrote on November 22, 2007 10:30 PM: Makes sense to me. That IS why we have trademark registrations isn't it? Also, the new guys have had full knowledge about the Plaza Hotel in downtown. This ruling should not come as a surprise. Better pick a new name.


    Adolfo Cajero wrote on November 20, 2007 10:57 PM: The name Adolfo Cajero has been taken over Elad IDB. Yopu are advised to stop using it immediately.


    Adolfo Cajero wrote on November 20, 2007 03:45 PM: Hard to believe that anyone would try to argue the old "Plaza" name has any value. They could probabaly charge $20 more per night for their rooms with a different name, that's how little value, or should I say how much negative value, the "Plaza" name has.

    I'll be happy to testify in court that I would never go near the old "Plaza" because of its bad reputation and the type of people it attracts.

    The whole lawsuit is obviously an attempt to shake down someone, anyone, who's willing to invest in Vegas, initiated by people who have sadly neglected their own property. The great "Plaza" name somehow hasn't led them to invest any money, or even keep their restaurants open.

    Elad could have avoided this by simply buying the old "Plaza" and tearing it down, maybe building condos on the property. The old dump that's there now is the least effective use I could imagine for the property.