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Entertainer all shook up over talk of Strip casino

Longtime Elvis Presley impersonator Steve Connolly is eagerly awaiting the King's possible return to the Strip.

He may not have to wait too much longer. New York-based FX Real Estate and Entertainment is planning an Elvis-themed hotel-casino development for nearly 18 acres on the Strip across from CityCenter, according to a Securities and Exchange Commission filing this week.


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  • Connolly, who has done tribute shows to the entertainer at the Aladdin, Riviera, Bally's, MGM Grand and Fitzgeralds, says the interest in Elvis is still high enough to make the resort a success.

    "I think there is enough of a draw," said Connolly, who moved to Las Vegas from Boston 12 years ago. "He's sold billions of records and still made $50 million last year."

    FX said the feasibility of the project will depend on its ability to raise capital through debt and equity financing.

    The company acknowledged it doesn't have enough money on hand or through cash flows to fund the project.

    Also, a series of leases held by various businesses occupying the land will have to be terminated or reworked with varying degrees of legal difficulty and additional costs.

    The site, which stretches from the Harley-Davidson Café on the corner of Harmon Avenue to the Smith & Wollensky building just north of the MGM Grand, generated $21.4 million in revenue for FX mainly through rental income. The Hawaiian Marketplace, Travelodge and several retail shops also occupy the land.

    The land was acquired through six separate transactions totaling $221.3 million, or $12.5 million per acre, between March 1998 and May 2005.

    FX, which recently went public and is listed on Nasdaq (ticker: FXRE), declined to comment Wednesday beyond the filing.

    Current construction cost for the proposed project is estimated at $3.1 billion, not including land costs, financing and additional pre-opening costs.

    FX has a licensing agreement with Elvis Presley Enterprises allowing the company to use the name and certain assets from the entertainer's estate.

    The project is being designed to "compete within the upper strata of the luxury market," according to the filing.

    Construction is scheduled to begin the first quarter of 2009 with a targeted completion date of the fourth quarter 2012.

    "Although we have determined the overall scope and design of our planned development ... we will continue to evaluate the design in relation to the demands of the Las Vegas market," the company wrote in the filing.

    The first phase plans include an "Elvis-inspired" luxury hotel and casino and a separate luxury-branded hotel-condominium. FX will own and operate the 2,269-room hotel and 93,000-square-foot casino.

    The casino is designed for nearly 2,200 slot machines and 130 table games but does not account for a high-roller room, poker room or a race and sports book.

    A separate project, designed with 778 hotel rooms and 147 condominiums, will be operated by a joint-venture partner.

    The project is also being planned to have approximately 206,000 square feet of convention space, 94,000 square feet of retail space, 14 restaurants and a 1,605-seat showroom.

    Developers also hope to tap into the local market for Elvis-themed weddings. A planned wedding chapel would include several chapels, a bridal and flower shop, and wedding reception and banquet areas.

    An interactive multimedia Elvis experience, a boutique and an Elvis memorabilia store are also planned for the project.

    Connolly cites the success of the 24-hour Elvis channel on Sirius Satellite Radio and that Elvis had a No. 1 hit in 2002. A remix of a 1968 song "A Little Less Conversation" topped the music charts in 20 countries six years ago. It was used in the remake of "Ocean's Eleven" and commercials for Nike.

    "I hope it is built," Connolly said. "Maybe they could give me a job for the next 20 years."

    Contact reporter Arnold M. Knightly at aknightly@reviewjournal.com or (702) 477-3893.

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    -the chad wrote on March 27, 2008 08:34 PM: Does anyone remember the numbers I presented about a month ago when the announcement of another 10k new hotel rooms cam about? It was also announced at that time by the LVCVB a small increase in tourism was projected over the next 10 years. It translated to the inability to fill all the rooms with the current transportation infastructure. With the current tourism increase projections I figured on average an additional appx 6800 hotel nights would be added by the increase in the number of vistors and factored in couples, singles, relative vistors, etc so, 10k - 6800 = rooms left over, add another 3500 rooms and a few more condos, and what do you have? more empty rooms which in the end will mean cheaper prices at places like the MGM, Monte Carlo, and NYNY. Way to study things out FX.


    Free Nevada wrote on March 27, 2008 04:34 PM: Lorenzo Sunshine, not sure reporting is the issue as much as the reading-comprehension (and the writing style)...from what I read, the Developer paid $221m for the land and is the landlord of those businesses that occupy it. They have gone public, which means they can raise money in the stock and bond markets and they must have paid a fee to license the Elvis theme. It could do very well, particularly with those born before 1961, Japanese and European tourists (who have embraced Americana and have favorable currency rates), and those who may be well heeled but feel a bit out-of-water in the fancy-pants MGM Grand, Leaning Tower of Mandalay, Bellagio Funeral Parlor, etc. Main competitor style-wise will be Excalibur, Harrahs, Sahara but those aren't very luxurious relative to even a basic Hilton found in any major city. See the fit?


    jed clampett wrote on March 27, 2008 03:53 PM: Now, now, Jethro's done a heap o' good, and they are a-starting work on Bodine's as we speak. Its out tharabouts in Douglas County, not no RENO. Too many snooties thar.


    The Donald wrote on March 27, 2008 10:26 AM: The project is being designed to "compete within the upper strata of the luxury market," according to the filing.

    An Elvis hotel designed to compete within the upper strata? Ha! Ha! That's a joke. Might as well bring Jethro Bodine down here from Reno, I like his idea better.


    Jokes wrote on March 27, 2008 09:58 AM: Is this really news worthy? I think not. What is significance of this?


    Dreams wrote on March 27, 2008 09:54 AM: The company acknowledged it doesn't have enough money on hand or through cash flows to fund the project.

    And when I grow up I am going to be a fireman and put out fires all over the world with my shiny new red fire truck that Santa will bring me.


    the ghost of sands wrote on March 27, 2008 09:35 AM: it will probably end up like hooters and be a flop, nothing like having more traffic on the strip due to construction builing this elvis casino and then having it demolished/re-designed too a new theme because elvis wouldn't work causing more traffic again. way to go!


    Jerry Wayne wrote on March 27, 2008 08:40 AM: My mom loves Elvis. I do not. I respect the king, but 18 acres devoted to him seems like another epic blunder. Elvis is a novelty at best. All the people that love him passionately are getting older and older, with the youngsters not even really knowing who he is.

    Getting rid of Harley Davidson Cafe, Smith and Wollensky, and one of the only McDonald's on the strip you don't have to walk through a casino to get to doesn't seem to be worth it.


    omik wrote on March 27, 2008 07:37 AM: This is a Brett Torino gig, if it is anything like the Hawaiian Market then no worries....crash. Just don't invest!


    Lorenzo Sunshine wrote on March 27, 2008 06:49 AM: Wow, what journalism! The developer doesn't have any money, the site's already occupied by other businesses, the company won't comment (and it doesn't sound like EPE was even asked) But even with all these questions, the reporter got an Elvis impersonator on the phone! I can't believe he was available!