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INSIDE GAMING: Harrah's making some slots disappear

A rift may be growing between two gaming industry giants.

Some observers, however, downplayed any conflict involving casino operator Harrah's Entertainment and slot machine maker International Game Technology.


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  • "It's more about money than anything," one analyst said.

    The issue is over participation slot machines, games in which the casino operator shares the winnings with the manufacturer, sometimes up to 20 percent of the revenues. Sources said Harrah's, which reported a net loss of $97.6 million in the second quarter, wanted to reduce the gaming revenues flowing out of its casinos and into the hands of slot makers.

    Dozens of participation slot machines have disappeared in past weeks from Harrah's-controlled casino floors, most notably at Bally's. The games are all IGT-owned devices and some of the company's more popular titles, including Wheel of Fortune. Harrah's filled the empty spaces with nonparticipation slot machines, allowing the casino operator to keep all of the revenues.

    Harrah's spokesman Gary Thompson confirmed the participation games had disappeared. Part of the reason was to reduce expenses. He didn't say how many slots had been switched.

    "We try to offer our customers the games they like to play, which we determine through volume of play and regular surveys of our guests," Thompson said.

    Revenue from participation slots account for a sizable percentage of IGT's earnings. Analysts thought Harrah's would return the games to the casino floor in exchange for a revenue share reduction.

    Wachovia gaming analyst Brian McGill told investors Harrah's also removed participation slots in its Atlantic City casinos.

    "The experiment has given Harrah's a significant amount of data to work with to make decisions on participation games in other markets," McGill said. "With this in mind, we were not surprised to see Harrah's pull out a significant number of Wheel of Fortune games."

    Some analysts speculated that IGT and rival slot company executives are getting nervous. If Harrah's reduces its participation game costs, other casino operators may take a similar tack.

    ***

    Missouri voters will have a chance to end the state's loss limit, under which gamblers may only wager up to $500 over a two-hour period. Approval of a November ballot initiative would remove the loss limit and add 1 percent to the state's 20 percent gaming tax, generating more than $130 million for education.

    Early polling favors passage. Still, Missouri casino operators, such as Pinnacle Entertainment and Ameristar Casinos, are expected to mount a marketing effort supporting the initiative.

    Howard Stutz's Inside Gaming column appears Sundays. E-mail him at hstutz@reviewjournal.com or call 702-477-3871.

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    Report abuse

    Donald Engen wrote on August 26, 2008 05:08 AM: Why would casino operators want to share gaming revenue with game makers anyhow?

    Wouldn’t it be in the best interest of the casinos to add more perks and comps and give back directly to the customer

    Seems to me that customer good will would bring in more revenue than sharing profits with more fat cats in the business arena

    Who hires these managers who make these decisions anyhow?

    A monkey could figure the mathematics of this.


    Report abuse

    Sebastian Lawrence wrote on August 21, 2008 02:39 AM: I've started a petition that's trying to save these slots, apologies if this is classed as advertising, but it would be terrible to see them go, so if you agree please go here: http://www.petitiononline.com/logilots/petition.html


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    Doofus wrote on August 17, 2008 08:52 PM: The otehr posters are correct in their observations about these multinational corporations who have taken over LV.They dont give a rip for customer service for middle class visitors. The are geared now to the Euro Trash and Rag Headed petro Dollar crowd. The era of reasonable room rates, good food at affordable pricing is gone! In return is the further pushing of the "upscale" marketing that spells the doom for LV. Cheap transportation to get normal visitors to a desert location is quickly disappearing. When you arrive, you are faced with outrageous price points to eat,drink, sleep and gamble! But that is the current mentality of these Corporations. But, they are seeing the darkening clouds.Financial meltdown, housing depression,domestic unemployment and rising illegal immigration population sucking the treasury dry. In ten years LV will cease to exist as the playground for anyone who is not making six figures and stupid enough to have more many than brains!


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    bob wrote on August 17, 2008 05:33 PM: preety bad the harrahs CEO lives in Illinois and commutes to Vegas.... real proud of las vegas


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    casinocon wrote on August 17, 2008 04:26 PM: I've pretty much given up on slot machines and gambling altogether -- I used to be able to play a few hours and have reasonable losses under $50 -- now every time I walk into a casino I have to plan on losing at least $100 -- it's just no fun anymore. Greed has killed the golden goose. Here's a great example -- the WMS new "Star Trek" machine was popular for less than two weeks. That's all it took for players to realize it's like any other machine -- tight as hell. We're just fed up with not even having a shot to win. I don't care how new fangled or interactive a game is, if you can't win it is pointless. Casinos need to loosen up the slots.


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    Darrin wrote on August 17, 2008 03:34 PM: David
    The big corporations will be in Las Vegas for a long time.
    Their new properties, such as City Center, will work, and will be deemed a success by some (at least from the shareholders perspective).
    Visitors will never be 'blown away' by this type of offering, as it will always fall short in two key areas.
    A) Value for money, and B)Customer service.
    Let me repeat that. The big corporations will never give anyone value for money, or great customer service.
    Eventually, another market(s) will emerge and Las Vegas will be left with these now emasculated mega-resorts which will be known as the headstones in the cemetery that Las Vegas has become and the follies of a once fabled oasis, where some say, an announcer can still be heard, in the still of the night, saying, "Elvis, has most definitely and assuredly left the building..."


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    David wrote on August 17, 2008 03:05 PM: Get a clue, idiots.

    Gaming executives have a clue? Just ask Loveman. Lanni and the Fertitas. They are still building in the worst recession in decades. What do they know about running a business. Aliante will be the biggest flop in an area of increasing foreclosures. Caesars is expanding for a non-existant customer base in the face of an appreciating dollar and City Center will be the biggest disaster in the face of Las Vegas' poor infrastructure. Our transportation system cannot handle an ever increasing usage of the roadways and our idea of mass transit is stuck in the 60's.


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    jeezlouise wrote on August 17, 2008 11:14 AM: Wheel of Fortune was one of the most fun to play. Until the casinos made them so tight I dont even bother with them anymore- I have not heard of a single "Big Jackpot Winner" in about 3 years now. When someone wins big- others are inspired to play- greedy and cheap casino bosses are driving away profits with arrogant attitudes and complete lack of customer service. Get a clue, idiots.


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    Darrin wrote on August 17, 2008 10:57 AM: Dumb move. Tourists love these games, and I do believe that Bally's is right in the heart of tourist country.
    Participation games also help to keep your slot floor 'fresh' for no capital expenditure.
    As soon as one participation game theme gets stale, then you call IGT and have it replaced by the hottest and newest game theme, free of charge.
    If Harrah's don't get this, I am available to explain it to them, for a reasonable fee...


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    TimeRanger wrote on August 17, 2008 09:33 AM: Lets see .... To avoid paying a percentage of the profits, Harrah's removes VERY popular machines and installs "run-of-the-mill" games. Anyone wanna bet that the total net from the replacements will be less than Harrah's net from the games that were replaced??


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