Quantcast
Home manage Las Vegas Review-Journal
  Jobs Cars Homes Shopping Travel Weddings Golf Best of Las Vegas Photo   Search:

RECENT EDITIONS
Sun Mon Tue Wed Thu Fri Sat

sponsored by
Business


CORRECTION -- 09/20/08 -- A caption accompanying a photograph on Page 1D in Friday’s Business section misidentified a gaming executive. The casino official standing with table-game inventor Anthony Ramirez is Glenn Casale, director of casino operations for Binion’s Gambling Hall and Hotel.

Betting on second chances

Mechanic hopes game mixing blackjack, poker will be ticket to success

Car mechanic Anthony Ramirez took his $1,580 paycheck to a local casino to cash it and left the property a few hours later with $75.

That's not unique in Las Vegas, right? If you had a dime for every story like that, you wouldn't need to play Megabucks anymore.


Most Popular Stories
  • Fraud with Portent
  • Debt-ridden casino operators told to expect pressure
  • REAL ESTATE: Las Vegas home prices stabilize as threat of foreclosure flood wanes
  • GAMING COMPANY EARNINGS: Station drops $455.4 million
  • THE STRIP: License backed for Aria
  • THE STRIP: License approved for Aria
  • GLOBAL GAMING EXPO: Recession over? Don't bet on it
  • Union wants insiders to help pull Station from bankruptcy
  • Foreclosure wave continues
  • INSIDE GAMING: Missouri outburst hurts Lee, Pinnacle




  • What's different here is that Ramirez had a dream a few days later that showed him how to win it all back.

    "I woke up my wife at 2 a.m. and started telling her what I saw," Ramirez said. "We just started working on it from there. I decided that if I couldn't beat them, I was going to join them."

    Ramirez turned his 2003 vision into a table game called 21 to the River, and today, that game is scheduled for an unveiling at Binion's.

    Ramirez, a former gang member who survived a crippling car wreck in 1991 and still works as a mechanic, has beat a different set of odds. Thousands of gamblers think up new games every year, but few will ever get their ideas onto the casino floor.

    "It's not unusual for laymen to bring in a new game, but bringing in a game that has good numbers, and that we think will be successful, is very unusual," said Glenn Casale, director of casino operations at Binion's.

    Here's how Ramirez' second-chance game works: You play it on a standard blackjack table, but when you bust or break your blackjack hand, instead of losing money, your bust card moves over to a poker game. The dealer finishes dealing blackjack for players still in that game, and then returns to you and gives you four new cards for a poker hand.

    "You get a chance to win back your money, plus a lot more," Ramirez said.

    Casale, who'll often give a game a chance if its creator can show him how to play it within five minutes, said 21 to the River's straightforward concept caught his eye.

    "It's the simplicity of the game," Casale said. "He came up with a good idea, with the side bet in blackjack being the poker bet."

    The game proved such an intriguing concept that customers queued up to play it during training Tuesday and Wednesday, before it had officially opened for business. That positive feedback encouraged officials at Binion's to put 21 to the River online Wednesday night, two days ahead of schedule.

    Ramirez hopes for that kind of reception at other area casinos. The Hard Rock has offered 21 to the River for about nine months, and Ramirez is negotiating with several casinos on the Strip, as well as a couple of locals places, to put 21 to the River on the floor. If he can get the game inside 100 casinos worldwide, he could begin pulling in profits.

    Ramirez' task won't be easy, though he's already maneuvered some of the toughest obstacles game inventors face.

    Developing a game involves a complex process, starting with a patent search to ensure no one thought of your idea first. It continues with seeking professional analysis of the game's winning percentages, hiring a designer to lay out the game, finding a manufacturer to make a prototype and retaining a company to aid with marketing materials.

    All that consulting costs big bucks. Ramirez estimated that he's dropped $280,000 in the last two years on creating and promoting 21 to the River, selling his cars, drawing down his and his wife, Norma's, savings and pawning family possessions.

    What's more, casinos must pay royalties on new games like 21 to the River. Popular newcomers can cost a casino upward of $2,300 a month per table in licensing fees -- an expense casinos don't shell out for established, patent-free games such as blackjack and roulette.

    Casinos also must conduct a 90-day trial of a new game, during which regulations require a property's executives to monitor the game constantly for issues. Operators must analyze what the game earns weekly, and they have to report every customer or dealer complaint. Paperwork mounts quickly, Ramirez said.

    "I feel bad for a lot of these inventors because casinos don't want to go through that," he said. "They don't need us. They make so much money anyway."

    Ramirez will quit his job with Midas next month to focus on convincing casinos they need 21 to the River. He's also developing an instructional DVD designed to advise other entrepreneurs on breaking into the game-creation business.

    "It's one of the hardest industries to get into, but if you make it, you'll be well off for the rest of your life," said Ramirez, who added that he no longer plays table games unless his friends treat him.

    Casale thinks 21 to the River has the potential to succeed. He pointed to Blackjack Switch, which allows players to make two blackjack bets at once and switch the second card of each hand, and how that game has proliferated in casinos across Nevada and the Pacific Northwest as an example of the possibilities.

    "I really think 21 to the River has prospects," Casale said. "I think this game is going to do the same thing as Blackjack Switch."

    Contact reporter Jennifer Robison at jrobison@reviewjournal.com or 702-380-4512.

    Newsvine Digg Fark Technorati reddit StumbleUpon del.icio.us Slashdot Propeller Mixx Furl Twitter MySpace Facebook Google Bookmarks Yahoo! Bookmarks Windows Live Favorites Ask MyStuff myAOL Favorites

    Leave Your Comment 22 Reader Comments
    Terms & Conditions
    The following comments are provided by readers and are the sole responsiblity of the authors. The reviewjournal.com does not review comments before publication nor guarantee their accuracy. By publishing a comment here you agree to abide by the comment policy. If you see a comment that violates the policy, please notify the web editor.

    Some comments may not display immediately due to an automatic filter. These comments will be reviewed within 48 hours. Please do not submit a comment more than once.
    Current Word Count:

    Note: Comments made by reporters and editors of the Las Vegas Review-Journal are presented with a yellow background.

    Steve wrote on November 19, 2008 12:09 PM: I had the pleasure of playing this wonderful game at Binions Casino. What a game it is!!! I played for about three hours. This game is going to catch on. I think Anthony Ramirez is an absolute genius. I am looking forward to my next trip to Las Vegas and to playing "21 to the River" again.


    Jim Sullivan wrote on September 22, 2008 10:25 PM: Thank you for your comments and keep writing them. Please feel free to personally contact me in regards to any comments or concerns. Keep playing "21 To the River" we appreciate ALL the support.
    Jim Sullivan
    Director of Sales and Marketing
    A&L Tabledreams
    jimsullivan55@aol.com


    Bob wrote on September 22, 2008 08:14 PM: I love this game! Good job Anthony! I played for hours and did very well. I hope to see this game in every casino everywhere! (I live near Red Rock so lets start there)


    Barbara wrote on September 22, 2008 08:09 PM: For some people who do not have the facts! There is a patent on the game. Its under his full name. (so don't look for something when you don't have your facts. And for anyone who wants to know the min. bet is only $5.00. And you do not loose it if you don't bust. This is a great game. Anyone that plays Black Jack will love it. Go give it a try!


    Dana wrote on September 22, 2008 08:04 PM: I have played this game several times. I have played it at the Hard Rock and now Binions. I am hoping that all the casinos put this game in. It is great and I have won playing it. I really would love to see it at the local Stations Casinos. I have told all my friends and family about it and the ones that have played also feel the same way. Good luck to Anthony Rameriez! Great Game!


    Gabriela De La Cerda wrote on September 22, 2008 07:14 PM: 21 to the river is a game that if fun to play and gives you a second chance to make a winning.I love this game.Keep doing what your doing good luck.


    ANTHONY RAMIREZ wrote on September 22, 2008 06:17 PM: THIS IS ANTHONY RAMIREZ THE INVENTOR OF 21 TO THE RIVER, I JUST WANT TO THANK ALL OF YOU FOR YOUR COMMENTS. I KNOW PEOPLE WILL HAVE THEIR OWN OPINION OF ME AND MY GAME BUT I DO APPRECIATE ANY COMMENTS GOOD OR BAD. YOU COULD CONTACT ME THROUGH MY E-MAIL www.anthony@altabledreamsllc.com ALSO CHECK OUT MY WEBSITE WWW.ALTABLEDREAMSLLC.COM, THANKS!!!


    Bruce wrote on September 20, 2008 12:12 AM: People go to Casino's to have fun. This sounds like a cool game. I'd give it a try-as long as the table limit is not to high.


    Interesting..... wrote on September 19, 2008 10:52 PM: What the heck - sounds like an interesting game to me. I think I'll try it out this weekend if I head downtown. I get bored with the same games all of the time, and this looks interesting.


    rio rita wrote on September 19, 2008 10:19 PM: Don't patronize his loss to make him wealthy! He works for midas, so let the touch stay there!


    Read All Comments