Home Subscribe Las Vegas Review-Journal
  Jobs Cars Homes Shopping Travel Weddings Golf Best of Las Vegas Photo   Search:

RECENT EDITIONS
Mon Tue Wed Thu Fri Sat Sun

Business


DOWNTOWN DEALING: Binion's gets new boss

Owner of Four Queens willing to pay $32 million for Fremont Street neighbor

The owner of the Four Queens is planning to buy Binion's for $32 million, stirring hopes that local control will revive the folksy charm and gambling allure Benny Binion used to make the property famous.

The current owner, MTR Gaming of Chester, W.Va., announced the deal with Four Queens owner Terry Caudill on Wednesday.

Newsvine Digg Fark Technorati reddit StumbleUpon del.icio.us Slashdot Propeller Mixx Furl Twitter MySpace Facebook Google Bookmarks Yahoo! Bookmarks Windows Live Favorites Ask MyStuff myAOL Favorites

Most Popular Stories
  • DEAL BUT NO DEALER
  • You can believe it! Gold Spike is getting spiffy
  • STRIP DEVELOPMENT: Ray of light for Cosmo
  • BANKING: Silver State Bank seized and sold
  • INSIDE GAMING: Sands bets against paying settlement
  • High-rise goes high-end with Regis brand
  • LED zeppelin
  • Anchor store now going up for shopping center
  • Pips brings authentic Italian to Aliante
  • Is it an offer? Ask the lawyers



  • Whether Caudill, who owns the Four Queens, can restore the 56-year-old Fremont Street casino to its former glory remains to be seen. But news of the deal stoked hope a local owner can do more to restore luster to Binion's than the West Virginia company that has owned the languishing casino since 2004.

    Caudill, 59, said he intends to keep a closer eye on the property than MTR, which was more invested in race tracks and slots back East than it was in downtown Las Vegas.

    "I can tell you it is very difficult to run a downtown property from across the country," said Caudill, whose Four Queens is located diagonally across Casino Center Boulevard from Binion's. "It is important to the customers to feel like there is an owner present."

    Steven Overly, vice president of business and legal affairs for MTR, declined to comment on the sale. Stock analysts praised the deal because Binion's had been a drag on the company's earnings since it bought the property from Harrah's for $20 million.

    Both Caudill and MTR said Binion's would retain its approximately 850 employees.

    "I'm just glad it is (Caudill) and not an investment company that doesn't know anything and is just trying to make a buck," said Bill Robinson, chief operating officer of the casino. "It finally looks like there is going to be some stability here."

    The sale still needs regulatory approval, which could take months. But Caudill already has plans to renovate the casino and its 366 hotel rooms within a year without closing the property.

    "There hasn't been the money spent that needs to be spent to keep the public areas looking fresh and clean," he said.

    Short-term upgrades will include new slot machines, improvements to public space in the casino, and drapes, carpet and furniture in the rooms. Caudill also said he is researching more extensive, long-term changes but is not ready to detail any plans.

    Caudill's most important contribution could be a regular presence on the property, which has been plagued by Binion family drama, regulatory scrutiny, ownership changes and financial losses since Jack Binion, son of bootlegging gambler and founder Benny Binion, relinquished control of the property in 1998.

    "As an owner maybe you are going to see things others don't see," said Caudill, who controls TLC Casino Enterprises, the company that will own Binion's if the sale is approved. "You see duct tape on the carpet and you have to explain to people that is not acceptable."

    In Binion's, Caudill will get one of the most legendary casinos in Las Vegas that still benefits from its connection to the Binion family. The history includes Benny Binion's reputation for good deals and hospitality as well as his notoriety for punishing cheaters and others who challenged him.

    In addition to its reputation for taking any bet, no matter how large, Binion's was known for its $2 steak dinners and a display of $1 million in cash that attracted countless gawking tourists.

    "One or two things like that would get people remembering the way things used to be down there," said Anthony Curtis, publisher of the Las Vegas Advisor. "They should drop the prices a little bit there and make it a place people go to hang out downtown. That is a snapshot of old-time Las Vegas and there is value in that."

    Others question whether Binion's, or any of downtown Las Vegas, can return to its heyday. The amount of money lost by gamblers downtown has declined every year for more than a decade.

    Compared to the Strip, where nearly $30 billion in resort development is on the drawing board, investment in downtown has been paltry.

    To complicate matters, the land underneath Binion's is controlled by several owners. Caudill will own some of the property but the rest is owned by others who lease it to the casino and hotel operation.

    "That is always much more complicated," said Paul Murad, president of Metroplex Group, a Las Vegas commercial real estate development and brokerage firm.

    Murad said he worked with a group interested in Binion's. A deal for Binion's at $25 million to $30 million appealed to him. But he said $32 million seemed too high, in part because he thinks the land owners prefer reaping lease payments to selling the property.

    "That is a lot of money just for a little sliver of land," he said of lease payments of tens of thousands of dollars per month. "It is probably the only source of income for them and they are not selling it."

    Nick Christenson of Las Vegas said Binion's is one of his favorite casinos and he's hopeful Caudill and return it to profitability.

    Christenson, 39, maintains a Web site with a "casino death watch" that includes Binion's and other properties he thinks are in trouble.

    "It may be the best poker room staff in town," Christenson said. "I'm just not sure what you can do with the limitations the building provides."

    Both Curtis and Christenson praised Caudill for his operation of the Four Queens. In particular they liked that it is one of the few casinos in town that still offers single deck blackjack that pays 3-to-2 for a natural 21.

    Christenson said perhaps Caudill could benefit by marketing nostalgia for Binion's to a new crop of customers looking to experience old Las Vegas.

    "You get away with marketing to people on a Rat Pack vibe even though those people weren't alive when the Rat Pack was in its heyday," Christenson said.



    Leave Your Comment 7 Reader Comments
    Terms & Conditions
    The following comments are provided by readers and are the sole responsiblity of the authors. The reviewjournal.com does not review comments before publication nor guarantee their accuracy. By publishing a comment here you agree to abide by the comment policy. If you see a comment that violates the policy, please notify the web editor.

    Some comments may not display immediately due to an automatic filter. These comments will be reviewed within 48 hours. Please do not submit a comment more than once.
    Current Word Count:

    Andy wrote on April 06, 2008 04:59 PM: @ "now":

    Harrah's bought the old Binion's Horseshoe because it was in financial and legal trouble and Harrah's did want the rights to the WSOP. Harrah's bought everything - the holding company, the property itself, and all rights. It kept the "Horseshoe" name and the WSOP but had no need for a then-rundown downtown property. It was just waiting for the right owner to retunr it to some glory, and now I think it does. Good luck, Mr. Caudill.


    Tim Stafford wrote on July 16, 2007 11:56 PM: My wife and I have been staying downtown at the Four Queens for the past 12 years. It's great that a local owner will be back in control of another Vegas icon like Binions. We will be looking forward to staying at Binions, as well as the Four Queens again. Good luck and Gods speed, Mr. Caudill!


    Robert Gordon wrote on July 16, 2007 05:30 AM: Good news for downtown. With the strip getting more and more ex$pensive, many of us are looking at Real Vegas once more. I play at Four Queens 2-3 times per year.


    John Henry wrote on July 15, 2007 07:22 AM: Bravo Mr. Caudill! Return some "old school Vegas" and I shall return for some "old school gambling". You will win, I'll have fun. New Vegas looks good, but feels bad!..


    Sully wrote on June 28, 2007 02:14 PM: Binion's rocks! Glad it will hopefully be in local hands again.


    now wrote on June 28, 2007 12:45 PM: the only reason harrah bought binion's is because they wanted "the world series of poker"then they sold the casino...binion"s never should of sold...


    Woody Tabler wrote on June 28, 2007 05:45 AM: Finally someone wants to keep "Las Vegas" the way it should be. I hope Mr. Caudill will be able to purchase Binions. Binions is "Las Vegas" the way it was - the new Casinos are not. Best of luck Terry!!