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Bally Technologies purchases company that makes mobile websites, applications
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LAS VEGAS REVIEW-JOURNAL
Bally Technologies Inc. said Wednesday it has purchased MacroView Labs, which provides mobile websites and applications for the casino industry.
Terms were not disclosed.
Bally shares lost 10 cents, or 0.24 percent, Wednesday to close at $40.74 on the New York Stock Exchange.
MacroView develops smartphone and web-based mobile applications for the hospitality, retail and casino industries. Based in San Francisco, the company also helps casinos mange their mobile content, launch mobile campaigns and interpret user data.
Bally said Tuesday it had picked up the contract for the rebranded Golden Nugget Atlantic City to provide roughly 1,500 slot machines. Terms of the Golden Nugget deal were not disclosed.
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MacroView makes tourists apps, not gambling apps.
There was a podcast on mobile apps in Las Vegas resorts, http://www.casinoenterprisemanagement.com/podcasts/new-media-matters-mobile-betting-news
We have the domains for your VEGAS and MOBILE Online Gambling apps. I love to see Cantor now Bally`s Tech. getting in to the mobile business. Mobile Sports Wagering dot com anyone??