The automobile industry is constantly coming out with new technology that makes cars more fuel-efficient, more enjoyable to ride and safer to drive, a spokeswoman for Motor Trend International Auto Show said Wednesday.
The latest models of cars, trucks, sport utility vehicles, crossovers and hybrids will be on display Friday through Sunday at the annual Motor Trend Auto Show at Las Vegas Convention Center.
"Technology is one angle of the show that people come and learn about," show spokeswoman Lauren Holzman said. "There's new technology on the market right now. People spend more time in their vehicles than ever, so this makes it much more enjoyable to be inside."
From soybean-based seats to Internet navigation systems, the technological advances found in 2010 models of major domestic and import automobile manufacturers will show consumers what's available on the dealership lots, Holzman said.
They can learn about MyKey. Perfect for the 16-year-old driver, it controls the speed of the car and volume of the stereo system.
For those who struggle with parallel parking, there's a Ford vehicle that parks itself.
The "Green Trail" takes people to the latest alternative-fuel and hybrid models featuring technology that not only helps save money at the fuel pump, but promotes a cleaner environment. Some 20 models of fuel-efficient, nonhybrid vehicles getting more than 30 miles a gallon will be on display.
For old times' sake, a collection of classic Corvettes and vintage Mustangs will be showcased by local car clubs. There's also a display of high-end exotic vehicles such as Bentleys, Ferraris and Maseratis, along with a display of tricked-out and customized vehicles.
At the entrance to the show is the Ford Fiesta ride-and-drive. The 2011 Ford Fiesta is a European version with a "younger vibe" and cannot be seen at any dealership yet, Holzman said.
The "Cash for Clunkers" program has expired and new-car sales have slumped again, but people are still excited about cars, Holzman said. They'll buy if the price is right.
"If you're in the market to buy, you get good knowledge of what's available, what's in the future," she said. Also, people can shop in a no-pressure, nonselling environment.
The show runs 9 a.m. to 7 p.m. Friday through Sunday and adult general admission is $8.
Holzman suggests the show for Las Vegans with family in town, looking for something to do.
Tickets are free at participating 7-Eleven stores, Sonic Drive-In and Albertsons while supplies last.
Contact reporter Hubble Smith at hsmith@reviewjournal.com or 702-383-0491.
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