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Hyde Bellagio Lounge will open Sunday
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Jerry Henkel/Las Vegas Review-Journal
A VIP seating area at the new Hyde Bellagio Lounge provides an ideal view of the fountains Wednesday. The lounge operated by SBE Entertainment opens New Year's Day after a private party the night before. The Hyde Bellagio has 40 tables and a capacity for 714 people. » Buy this photo
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New employees fill out forms Wednesday at the new Hyde Lounge in the Bellagio. Jerry Henkel/Las Vegas Review-Journal » Buy this photo
LAS VEGAS REVIEW-JOURNAL
Updated: Dec. 29, 2011 | 9:15 a.m.
Sam Nazarian has long-believed the Strip was a perfect spot for one of SBE Entertainment's nightlife brands.
Little did he imagine a prime location at the center of Bellagio would open up.
"With great real estate comes great responsibility," said Nazarian, whose SBE-operated Hyde Bellagio Lounge opens Sunday in a 10,000-square-foot space overlooking the Fountains at Bellagio that once was the Fontana Bar.
"We're going to take advantage of this location and deliver like we have never delivered before," the SBE founder and CEO said.
Strong words from Nazarian.
His company operates 14 nightlife and restaurant venues in Southern California, including four Katsuya locations, The Abbey Food & Bar, and Gladstones in Malibu, all haunts of Hollywood and entertainment industry crowds.
SBE also has 30 properties in cities such as San Francisco, Dallas and Miami, including the luxury SLS hotel brand, and plans to remodel and reopen the now-shuttered Sahara at the northern end of the Strip.
But until this weekend, SBE didn't have a brand in Las Vegas.
"SBE was probably the largest lifestyle company not operating in Las Vegas," Nazarian said. "We know our customers come to Las Vegas, so we wanted to bring something to the market that is new, exciting and unique."
Hyde Bellagio is similar to SBE's Hyde Lounge Hollywood and locations at the Staples Center in downtown Los Angeles and California's Mammoth Mountain ski area. Hyde Beach is to open in Miami's South Beach next year.
Hyde Lounge is not just a nightclub venue. Starting at 5 p.m. daily, it serves high-end appetizers SBE officials call "small bites." They include Kobe beef sliders, Ahi tuna tartar cones, caviar service, Kumamoto oysters, a Thai Mango salad and deserts. At 11 p.m., the space becomes a high-energy ultra lounge with celebrity DJs. On Friday and Saturday nights, the club is open until 4 a.m.
The Hyde Bellagio has 40 tables and a capacity for 714 people.
"We weren't looking to do a nightclub for 3,000 or 4,000 people," Nazarian said. "We wanted a venue that was small, had an exclusive feel and was manageable."
Hyde Bellagio features a mixology program with drinks served tableside from a signature cart. Service includes an Italian sparking wine Bellini menu, which changes by season.
Bellagio President Randy Morton said the Hyde Lounge concept offers several options for the hotel's customers. He said the property needed a newer area that doubled as a bar and lounge for guests looking for something to eat, but not a large meal.
"The location for Hyde is certainly going to be a driver," Morton said. "It's not only at the 50-yard line of the fountains but it's at the 50-yard line of Las Vegas Boulevard. It's really a one-of-a-kind experience with the tableside mixology and the spectacular view of the fountains."
Morton said the timing of the Hyde Lounge's opening works perfectly with completion of Bellagio's remodeling of 2,568 guest rooms.
Bellagio owner MGM Resorts International paid for the transformation of Fontana Lounge, which was closed in March. The area was walled off and now has a more exclusive entrance, while the patio was expanded to include a VIP table closer to the fountains.
SBE and MGM Resorts also have an agreement to cross-market their customer loyalty programs.
Morton said the deal was "18 months in the making." The lounge will officially open New Year's Day after a private New Year's Eve party.
Contact reporter Howard Stutz at hstutz@reviewjournal.com or 702-477-3871. Follow @howardstutz on Twitter.
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For reservations at Hyde Bellagio day club and nightclub contact myself...
Richie Summers
VIP Services
C: 330.354.6908
O: 702.493.7409
Pin: 32FEE1CA
Follow @RichieSummers
Email: Richie@sbe.com
Facebook.com/RichieSummers
Sam the Sham seems to have forgotten to mention how he drove the Sahara into the ground. So much for THAT $350 million. Then again, its no surprise when he closes most of the restaurants and half the rooms so he can whine about it not being 'financially feasible' to keep it open. All that on top of the fact he can't get a gaming license, so an outside company got the majority profits from running the casino for him. Just another LA import that wants to be a big fish in Vegas but doesn't know how. If he were truly serious about making Sahara/SLS a world class resort, he would buy the Wet n Wild land so he would have the room to do so.
Discounted Alcohol Awareness Cards "Tam" lvccnow.com