Two valley real estate brokers land on Top 10 U.S. sales list

A bad housing market doesn't mean bad business for real estate agents.

In fact, two local sales brokers landed among the Top 10 real estate agents nationwide for transactions in 2010, according to a Sept. 6 report from the real estate consulting firm Real Trends and the Wall Street Journal.

Jared Jones, a broker with Horizon Realty Group, posted 931 transactions in 2010, good for No. 4 nationally. Sue Nelson, of ERA Sunbelt Realty, handled 593 transactions, enough to place No. 7.

Credit the big numbers to the sheer volume of foreclosures and bank-owned properties, said Paul Bell, president of the Greater Las Vegas Association of Realtors and a broker with Prudential Americana Group, Realtors. Pre-foreclosure short sales and foreclosures accounted for 71.9 percent of the nearly record 4,693 homes the association's members sold in August.

Today's sales volumes were unheard of before the housing market downturn, and reflect "the new reality that we are in today," Bell said.

However you look at it -- compared to other brokers, or measured against pre-bust figures -- Jones' and Nelson's 2010 results drop jaws.

The local Realtors' association has about 11,500 members doing 40,000 annual sales, for an average of three to four sales per agent. To make a living, a local Realtor needs to handle 10 to 20 transactions a year, Bell said. A June report from the National Association of Realtors showed the average Realtor nationwide did eight transactions in 2010, up from seven in 2009.

Even before the bubble burst, Jones and Nelson were big producers. But their boom-era numbers didn't come close to their current volume.

Jones got his sales license in 2002. During 2005's boom, when he'd receive dozens of offers within minutes of listing a property, he closed on 100 to 120 units a year, a sales pace that landed him among Nevada's 30 most active brokers.

"A couple hundred sales would have been phenomenal," Jones said.

Nelson, who's been in the business for 22 years, sold 50 to 100 homes a year before the recession. Because sales prices were so much higher, commissions were about five times bigger then. That means many Realtors have to sell five times more homes today to make what they earned five years ago, she said.

"We're doing a great volume of business, but we're not making that much more than we used to make," she said.

So how have Nelson and Jones thrived in such a tough market? They both had vision, for starters. Back in early 2008, before the market really hit the skids, Nelson saw where things were headed.

Sales and prices were falling, though not dramatically, yet. Nelson began approaching banks and loan backers such as Fannie Mae to develop relationships. The idea? Resell properties repossessed from delinquent homeowners. There were maybe 10 other local agents doing the same thing back then; today, there are more than 50.

"We recognized quickly that this was the direction our economy was going, and we knew we needed to position ourselves," Nelson said.

Jones was on the same page. He began focusing in 2007 on selling homes on the brink of foreclosure, helping owners get out before they defaulted. Soon after, he added the bank side, reselling for companies that took over foreclosures.

But there was one other angle Jones saw that would bring him repeatable high business volumes daily, though it would take a big investment in staff.

Every day, Clark County holds a trustee auction in which homes are sold to cover delinquent debts. Sometimes, 100 or more properties are up for auction, but only 20 or so might be worth buying, based on physical condition and clean titles. It's impossible for an individual investor to research every property to determine whether it's worth buying. So about two years ago, Jones put together a staff of 20 to 30 to research trustee-sale homes. Not only do they pinpoint the best prospects in a given sale, but they tell potential buyers how much they might spend on repairs, and what return they can expect.

"Our trustee-sale model has been a big part of our business. The barriers to entry (in auctions) are really high," Jones said. "If buyers haven't done adequate research on a home's condition, value and title, they can get hugely burned."

Both Nelson and Jones also benefited from having established businesses when the downturn hit. Banks prefer experienced agents accustomed to above-average volumes, Nelson said.

Being flexible is also key to success.

"This is very different than the real estate business I signed up for, but you have to be a chameleon and be versatile to have any longevity," Nelson said.

For Jones, letting go a bit -- hiring staffers to handle research -- helped him reach higher volumes.

"If I had to touch every single piece in the system itself, I would never be able to produce multiple amounts of volume," he said. "You have to be efficient, and you have to leverage the system (by hiring). Realtors have to get out of the mindset of 'I am the Lone Ranger' if they want to do volume."

There's still plenty of opportunity to boost volumes: Both Jones and Nelson expect high levels of foreclosures in Las Vegas for at least the next three to five years, though both are also doing their best to help the market get through that inventory faster.

"My goal is to service the market's cleanup, and to get homeowners back on track," Jones said. "We all know someone who hasn't made a house payment in two years. They're just putting off the inevitable and dragging on the recovery process. A lot of our focus is helping them understand what they should do with their mortgage and where they should move next."

Contact reporter Jennifer Robison at jrobison@review journal.com or 702-380-4512.

Trending topics:

• business
• Jennifer Robison
• Las Vegas
• Nevadan at Work

Comments

Note: Comments made by reporters and editors of the Las Vegas Review-Journal are presented with a yellow background.

1. Roger Sep. 17, 2011 | 5:34 p.m. Report Abuse

   @KristinQ..ok, thanks for the insight...I am quite cycnical (obviously) most likley the after effects of buying a new house in june 2006....ouch... have a good day...

2. mr nice guy Sep. 17, 2011 | 1:41 p.m. Report Abuse

   What many of you dont understand is that this is a business just like selling oranges. If the guy on the side of the road hires other orange sellers and leverages more people and relationships he could sell a LOT more oranges than just trying to sell them himself on one corner. Its the same way in real estate sales. It takes a lot of work to get to these levels and the banks have no loyalty to a person, they have loyalty to someone who does a good job in an efficient amount of time.
   
   I am one of the less fortunate agents that does not do 500 sales, but I can tell you that I am going to work hard, like these two have, to get to that level, and it will be earned, not spoon fed.

3. twoplays Sep. 16, 2011 | 2:55 p.m. Report Abuse

   Wow, that's great 500-600 sales a year, how do you think they can do so good,... with that kind of knowledge, they should be running the country. But trust me they can't. Anyone who does this type of sales, is being spoon fed. These banks are not helping with jobs for other realtors, they have locked on these two, that does not help spread the wealth. If they were that talented, there is no reason why they couldn't sell cars, because they are sales persons, but they couldn't sell that number of cars, some one would have to supply a steady flow of sales. It is easy to have sales like that when you are spoon fed, I am not jealous as I am not a realtor, but it bugs me that those sales are not distrubed to other realtors. You could look around not see these peoples sales signs, cause they don't, need them since some bank has provide a steady flow of sales. Here's two selfish and spoiled kids. They will be walking on water real soon.

4. KristenQ Sep. 16, 2011 | 1:21 p.m. Report Abuse

   @Roger. I work for Sue Nelson and have for years. We are a small team and do not solicit business from buyers. All of our inventory comes from banks. In fact, we do not even have designated buyer's agents on our team. I am licensed and the occasional sale I do is my personal friends and family.
   
   If you look at our closing numbers, we have the listing side, rarely the sales/buyer side. I get that it is hard for some people to understand that level of volume and business, or that it wasn't done through some level of deceit, however, we do not solicit or make promises while someone "waits in the weeds". Our volume of sales is from hard work and ethical standards.

5. Roger Sep. 16, 2011 | 4:37 a.m. Report Abuse

   My guess is these 2 actively solicit homeowners with a pitch that says they can get them out of their underwater homes.....and have alt-a buyers lying in the weeds ready to go...