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Union blitzes local builder

Pete King plans to battle back against TV, Web campaign

A labor union has mounted a significant media campaign against a big local contractor, and a Clark County commissioner has entered the fray.

The Southwest Regional Council of Carpenters launched a television and Internet campaign last week against nonunion construction company Pete King Nevada Corp., running a series of 60-second network-television spots during morning news programs. The carpenters also built a Web site and created a 71/2-minute YouTube video with a comment from Clark County Commissioner Tom Collins.


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  • The carpenters say they want to protect workers, but Pete King President Bruce King says he believes the union just wants more members.

    The labor group accuses Pete King of poor safety practices, pointing to two on-the-job deaths and more than 150 actions the Occupational Safety and Health Administration has taken against the contractor in the past decade. It also argues that Pete King flouts labor law, hiring illegals to perform drywall work on the cheap and refusing to pay overtime. Its Web site tallies up a series of construction-defect cases involving Pete King.

    "Construction work is dangerous, and so when a company doesn't make sure that all the safety training is applied and all the safety provisions provided, that makes it worse," Collins comments in the YouTube video.

    Collins wouldn't comment on his appearance in the video. Nor did the union return calls seeking additional insight into the campaign's purpose.

    But the group's ads ask people to stop doing business with Pete King until the company addresses what the union calls dangerous and unfair labor practices that jeopardize workers and give Pete King an edge over competitors.

    "Until they stop cheating the system and start treating every worker fairly, don't hire Pete King," the video intones.

    Bruce King sees a simpler impetus driving the campaign. He said he thinks the carpenters want to unionize his company, which has hundreds of employees and is one of Nevada's largest contractors.

    King said the ads "make my blood boil," because the information they convey is false or incomplete.

    The union regularly sends OSHA out to Pete King job sites to harass the company, said King, who added that the company has a full-time safety director and an "excellent" relationship with OSHA. OSHA writes up even small violations: A slightly worn power cord, for example, or a worker's radio that lacks a ground plug. What's more, King said, the union's OSHA numbers reflect companywide activity and include multiple Pete King subsidiaries, including a unionized division in Arizona. He also pointed to deaths on union projects such as CityCenter and said no contractor is immune to job-site fatalities.

    As for the labor-law allegations, King said the union backed a lawsuit for nonpayment of overtime in 2008, but the group dropped legal action after Pete King produced records detailing employees' overtime pay. And construction-defect lawsuits are "unfortunately a way of life now in the residential construction industry," King said. Such lawsuits have even ensnared union-built projects on the Strip, he added.

    "They're trying to shame me. But people know me," King said. "I'm very active in the community and very active politically. People know how we treat our employees. They know the kind of work we do, and they know we play by the rules. I sleep well at night."

    Karen Boroff, a labor expert and dean of the Stillman School of Business at Seton Hall University in New Jersey, said highly public union campaigns are more about swaying public opinion than organizing. Unions hope to line up supporters -- suppliers, the general public, politicians. The spots also carry an implicit threat to other companies: Treat workers badly, and you might be the next ad subject.

    And though it's common for politicians to tacitly support unions by, say, refusing to give speeches inside ballrooms at nonunion hotels or declining to cross picket lines, Boroff said she hasn't ever heard of a politician appearing in an ad siding with a union in a specific dispute.

    "I'm not sure if it moves the meter. If you don't believe in the union, a politician coming on TV isn't going to change your mind," Boroff said. "People who didn't have a position on the issue might be taken aback. It doesn't appear to be as neutral as you'd expect from a government official."

    Union publicity campaigns have benefits and drawbacks. On the up side, if the claims are legitimate, the ads can call attention to potential workplace violations.

    But they can force people on either side of the debate to dig in. Also, taking so public a position gives a union less room for negotiation later. Some members might also question use of their dues to pay for an expensive blitz against a specific company. Plus, if the business suffers economically, people could lose their jobs.

    "You can't get into an end game where you destroy the employer, because people are going to be out of work whether they're union or not," Boroff said.

    It's not the first time a union has protested Pete King.

    In December 2007, the District Council 15 Painters and Allied Trades Union picketed outside Mira Villa condominiums, a Pete King job site in Summerlin.

    Bruce King has resigned himself to periodic battles with unions. But he plans to fight back this time. His company is preparing a Web site to counter the union's page. He added that the AFL-CIO is running ads that support Pete King's Arizona operation.

    Contact reporter Jennifer Robison at jrobison@reviewjournal.com or 702-380-4512.

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    Ed wrote on September 30, 2009 09:14 PM: Get a grip has it all right.

    Also, if they hire the day laborer to hold signs, etc... which Union represents those chaps?

    A Union hiring non-Union help? What the heck??


    no tact has no tact! wrote on September 27, 2009 05:08 PM: Union people are the biggest trailer trash bigots in this city! They think everyone that is not in the union is below them and should be erased from the Construction world. They do not mind telling you that to your face. It is union or nothing to them. Last time I checked, this was a right to work State and open competition was a good thing for tax payers to keep pricing down. Lowest qualified bidder should get the work.


    No tact in Las Vegas wrote on September 26, 2009 09:47 PM: Typical Las Vegas Bigot comments below ...

    I think the LVCVA might want to change the slogan. "Welcome to Fabulous Las Vegas the worlds largest trailer park. The only thing Pahrump has on us is Heidi Fleiss! You think there are bigots in the south, the rust belt, we have more bigots per capita than any city in the western us! Ask us about our white supremacist discounts!

    To top it off you have idiotic jailhouse lawyers bending over for corporate America spouting anti-union drivel. Probably Wal-Mart workers and non-union truck drivers who have been brainwashed. Las Vegas is getting what it deserves now. Where are the developers and gaming companies now people? Are they bailing everyone out? Are they helping to stabilize the house of cards that is falling down?


    Worker wrote on September 26, 2009 09:37 PM: The US is a great place for me and my people to come and work. We get paid many times more in dollars than in Mexico. We earn money and send most back home to our families. We don't want to be union and to pay a union our wages. That is for us and you can't steal from us our money and dignity.


    Get a grip! wrote on September 26, 2009 09:22 PM: The people accusing Pete King of all of these things are the same people that have had at least 12 deaths at City Center, had people fired for drinking while on the job at City Center, and had a story done on them for hiring illegals that had documentation from the swap meet. People who live in glass houses.... You know the rest! It is really funny how when the unions get worried about work getting slow they lash out at the non-union sector and try to discredit them. They say it is in the best interest of the "people" but we all know it is to get their people working. Why didn't they bring this stuff up a couple years ago when work was plenty? As for Tom Collins, he needs to go! As a Commissioner he should be non-bias and in so many situations he has showed his true colors. He can't even vote on the LV paving/Fisher sand and gravel case. (Look it up, a judge ruled he and Sisolak were partial to the unions.) Now that is pretty sad when we can't even trust a Commissioner to be impartial because they are in the pockets of the Labor Unions. VOTE HIM OUT!!! This Country was founded on free enterprise and open competition. I am not anti-union or pro-open shop, I am for freedom of choice and the right to choose who you want to work for without retaliation, bannering, or strikes.


    casinocon wrote on September 26, 2009 05:00 PM: I'm pro-union, and I'll tell you why. I worked for FREEMAN DECORATING in Nashville, TN. That branch was non-union, and the management abused us no end. We were forced to work long hours (60-90 hours a week), but kept part-time with NO benefits. Our working conditions were dangerous (I had a co-worker pass out from toxic fumes, others lost limbs), and women were sexually harassed, discriminated against and fired, with men taking their exact same position for more pay.
    Finally, we tried to unionize. We all know what happened on 9/11/01. Eight days later a meeting was called, and we were told that we would all keep our jobs, but each department would have to watch their purchasing very closely. Two days later they fired us, and escorted us out of the building. All those terminated were pro-union. Way to go FREEMAN DECORATING! Way to take care of your own in tough times!


    Too_many_unions wrote on September 26, 2009 04:12 PM: Ted wrote: When unions were founded in the days of Samuel Gompers they were necessary and beneficial.

    Nope. Not even then, unless you're talking about the interests of labor lawyers and organized crime. It's not like American workers were chained to their seats. Whoever felt abused should have quit. Perhaps alternative types of work were even *less* appealing?!

    Collective bargaining is fine. Employers should be allowed collecting FIRING.


    KRW wrote on September 26, 2009 03:48 PM: I'm a union laborer and I'm working right now. The talk about lazy union workers is false. All lazy workers are laid off immediately. Unions employers do not tolerate any slow lazy workers. I do this work everyday and it's the hardest work I've ever done in my life. The best of the best are out there the vast majority of the time. Yes, i pay $50.00 a week to be in the union, but my benefits are outstanding to any non union employment. And safety is the top priority. There is constant eyes from many different organizations walking our site all day long looking for safety issues and acting on them. I often here bad talk about unions. It's all from non-union members obviously. Being unionized is a privilege are requires you to be the best of the best. Lazy construction workers in Las Vegas is a myth. For the record I make over $30.00 and hour and my total benefit package is about $85,000. yearly. Working for a full year is tough these days so those numbers are only accurate if you work a full year.


    CHINA wrote on September 26, 2009 03:24 PM: Your unions have made you dumb Americans our SLAVES!!!
    The unions keep driving more and more jobs overseas or put the companies out of business (unless Hussein Obummer gives them a handout, er, I mean bailout).


    Power Play wrote on September 26, 2009 03:20 PM: But people know me," King said. "I'm very active in the community and very active politically.

    WHAT THE HECK DOES THAT MEAN???????


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