When it comes to selecting a new mattress, the options are virtually limitless. There are mattresses made with springs, those made with coils, those made of foam and those that combine various materials.
But really all you want is a good night's sleep.
Now, thanks to Sealy, that is just a simple choice away.
"A mattress shouldn't come with a learning curve," said Mark Delahanty, vice president of marketing for Sealy.
The company, the nation's largest bedding manufacturer, recently debuted its Embody line, which provides a healthier night's sleep and the easiest way to figure out what mattress you need to slumber in peace.
Delahanty said the choice is as simple as determining if you like the "on feeling or the in feeling."
With latex foam, you sleep on the mattress, whereas with visco memory foam you sleep in the mattress because it adapts to your shape and envelopes you, he said.
The Embody line launched with eight mattresses, four each in latex or visco memory foam, all of which provide a comfortable, supportive and breathable surface for sleeping.
The change in describing the feel of the mattress was intended to make the purchasing decision less taxing on consumers, Delahanty said.
"We've been in the specialty mattress business for several years. I've watched it evolve and its been overcomplicated and underserved," he said. "We've created a simple dialogue."
"Consumers are increasingly looking for simplification, in other words, less is more. The Embody line was inspired by the simplicity and health-promoting properties of foam mattresses that support the body in all of the right places," added Larry Rogers, Sealy president and CEO.
The mattresses are made of 100 percent foam. Delahanty said they were made carefully as one piece to ensure the layers work in unison to support the body and provide long-lasting comfort.
Either type of foam provides a healthy night's rest because it is hypoallergenic and dust-mite resistant.
Additionally, Sealy partnered with Polartec to develop a fabric for the exterior of the mattresses that has built-in air channels allowing it to breathe, wick away the moisture and dry quickly. It's also anti-microbial.
Another benefit of the Body Climate by Polartec fabric is its ability to remove the heat element that is a common complaint from those who have visco foam mattresses. "The air flow prevents heat buildup. It sleeps like the cool side of a pillow," Delahanty said.
Just last month, Sealy was named one of Polartec's 12 North American APEX Award winners for its innovative use of the fabric. Winners were selected by how they exhibited versatility, function and unique design with an emphasis on aesthetics. Body Climate by Polartec is used exclusively on Sealy mattresses.
A knit material used at the head and foot of each mattress helps give it a sleek, contemporary appearance.
Additionally, the line borrows a few features more commonly found on other pieces of furniture, For example, upholstery-grade fabrics are used and there are pockets on the foundation for magazines and remote controls.
"We recognize that people do more than just sleep on their beds," Delahanty said.
The mattresses are priced from $1,999 to $3,299 for a queen-sized set and began appearing on retail floors earlier this summer.
For more information or to locate a retailer, visit www.sealy.com.
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