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Mar 19, 2010
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Living


FEAR AND LOAFING: CAR SHARK (Car salesman)

Our reporter turns to old movie lines to make the deal









The salespeople at Desert Honda don't descend on customers like makos on a bleeding squid. They don't pressure them into buying now because it won't be here tomorrow.

"That's old school," says general manager Scott Bisbee during my training. "We use a little softer approach now with the close."


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Just because they challenge the stereotype of the used-car salesman, however, doesn't mean I have to. I've got a checkered polyester blazer and a sheet of transcribed lines from the 1980 comedy "Used Cars," in which Kurt Russell rolled back odometers, attached bumpers with bubble gum and drew customers from competing lots by dangling $20 bills with a fishing pole.

"We don't have the fishing pole, either," Bisbee says. (Everybody in this industry watches "Used Cars" to learn how not to do their jobs.)

Before I can deal wheels alongside Desert Honda salesmen Uncle Bob, Deuce and Beaver, Bisbee presents me with apparently the most important tool for this job: my own silly nickname.

"Mr. Magoo was clueless," Bisbee explains. "But at the end of the day, he would always be the hero."

Potential customer number one enters my cross hairs, trying to remain undetected while walking toward the store's entrance in the spaces between Civic bumpers.

"I didn't catch your name," I address the gentleman in the board shorts, surfing T-shirt and sunglasses.

"I didn't give it to you," he replies.

I alert my potential customer to the fact that he's walking through a lot full of sensational pre-owned vehicles with his name (whatever it may be) on them.

"Man, I got a car with only 15,000 miles on it," he replies.

All Kurt Russell stops are pulled out at this point. And I'm pretty sure "the interior of this car matches the color of your eyes" is where my potential customer loses his potential.

As the gentleman walks off, Uncle Bob offers some advice.

"Whether you sell the car is in here," he says, pointing to his heart. "If they believe in you, they trust you, you sell the car."

Uncle Bob -- whose nickname comes from the fact that no one can pronounce his Thai surname, Laobuadee -- has been selling cars for 29 of his 50 years.

"A lot of it is emotional," he explains. "You're helping a lot of people, and you can see it when you put them in the car."

At Desert Honda, Uncle Bob works on a straight commission of $100 per vehicle sold. Once he moves 10 in a month, he receives a $1,000 bonus, followed by a $200 commission for every subsequent sale.

In his best month, Uncle Bob sold 48 cars. So far this month, his count is 10. He says that's because he just moved here from Utah three months ago.

"The more you stay here, the more you get to meet people," he says, which is why he is working from 7 a.m. to 10 p.m., seven days a week, until he develops a network of contacts. (Most used car salesmen set their own hours.)

The sound of a cowbell wafts from inside the store. When the bell tolls for you here, it's a good thing. It means a car has been sold. Uncle Bob's face contorts. Had he not been talking to me, he could have been the ringer.

"What's up, Tucker?" asks Las Vegas resident Judith Anglin as I approach her and her husband, Dedrick Hill. (Her contention is that I resemble former CNN "Crossfire" host Tucker Carlson and not Herb Tarlick from "WKRP in Cincinnati.")

I dip back into my 1980 movie dialog bag.

"I know what you're thinking, 'Can I afford to own this car?' " I ask as the couple checks out a black sedan with a $13,000 price tag. "Seriously, you can't afford not to."

Anglin asks what model they're looking at. I check the sticker.

"It's a Garantia," I report.

That means warranty in Spanish.

Anglin inquires about the mileage.

"A little old lady drove it only to the store," I reply.

Hill checks the odometer. It reads 69,000 and change.

"She went a lot," I explain.

"We're leaving," Anglin tells her husband. "Come on! Tucker's trying to get us into trouble."

"What's it gonna take for me to put you in this car today?" I ask as they walk away.

"The keys!" Anglin shoots back.

Inside the dealership, I ring the cowbell anyway -- just to see how it feels.

"You just purchased a car!" Uncle Bob yells.

Uncle Bob's most memorable sale occurred about five years ago, when a man walked into his Utah Honda dealership asking for a CR-V.

"I didn't have one on the lot, so I drove seven hours to Wyoming to get one," he remembered. "I put on a U-Haul, put the CR-V on the back and drove in the snow.

"I couldn't see the road."

Of course, the customer could have changed his mind once he saw it. But Uncle Bob's risk paid off. The customer bought Uncle Bob his own new Civic for his trouble.

"He owned a record company in Japan," Uncle Bob says. "I didn't know."

A family of four walks to the south end of the lot with their eyes on a $14,000 2003 Honda Accord EXL (so I have to be told later). They are speaking Spanish.

"Hola!" I greet the Delinos. "Como estas?"

"We speak English, too," Martha Delino replies. (This is fortunate, because the only other Spanish I know would get me slapped.)

I can tell how itchy Uncle Bob is to take over, but he maintains his distance.

"You belong in this car," I say.

I'm now fresh out of "Used Cars" quotes.

Delino walks two circles around the exterior.

"I do like it," my bleeding squid replies.

Buying my schtick and buying my car are two separate acts, however. At the end of the day, will Mr. Magoo really be the hero?

There is one last hurdle, and its name is Remy McPherson. The sales associate sandwiches herself between me and Delino, handing her a brochure and beginning a dialog without the slightest acknowledgement of my presence.

"It has a 100,000-mile warranty," McPherson says. "A used certified car is the way to go, because it's treated like a new car."

I am reminded of all the jerks who used to step between me and a good-looking date, every time I was stupid enough to leave my Los Angeles apartment with one. In fact, McPherson's probably thinking the same thing as those jerks always were: If he can get this far, imagine how far I can get.

In the name of all the confidence I never had in those situations, I manage to hold my own in this one. I interrupt McPherson to introduce myself and explain how I was just about to take Delino for a test drive. (I wasn't.)

"Nice to meet you," I tell McPherson, walking Delino away and opening the door for her (something else I should have done more of while dating).

During our four-block circle around the dealership, I ask Delino if she notices the smoothness of the EXL's ride.

"I like it," she says. "It's actually what I was looking for."

The sale no one thought possible -- least of all me -- is happening.

Once we're back inside, I turn Delino over to Uncle Bob, who takes her credit application.

I ring the cowbell for real. All my fellow sales associates applaud.

"Way to go, Magoo!" one yells.

Well, not all my fellow sales associates. Five are standing by a wall outside, acting like the guys who used to smoke underneath the football bleachers in between going to their eighth-grade classes and stealing my milk money.

"I just sold a car," I taunt them. "What have you been doing?"

Deuce eyes me up and down. The sheer preposterousness of my announcement requires time to sink in.

"You want to rent out that jacket to me?" he replies.

Watch video of Levitan selling cars at www.lvrj.com/columnists/Corey_Levitan.html. Fear and Loafing runs Mondays in the Living section. Levitan's previous columns are posted at fearandloafing.com. If you have a Fear and Loafing idea, e-mail clevitan@reviewjournal.com or call 702-383-0456.

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amy peeples wrote on February 26, 2010 06:24 AM: Is that THE SCOTT BISBEE??? As in the Scott Bisbee who participated in having his ex-wife wrongfully jailed on charges HE KNEW WERE FALSE??? AND NOW REFUSES ALL RIGHTS TO ALLOW HER GRANDPARENTS TO SEE HER?? YOUR A PIECE OF SH** MR BISBEE


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bob wrote on August 20, 2008 06:29 AM: Scott Bisbee left Arizona with a few skeletons in the closet.
Wonder when autonation will wake up.!


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JL wrote on July 03, 2008 09:42 AM: To John Calhoun- Do you really think the customers didn't realize they were dealing with someone who wasn't a true salesman? Do you think everyone is so stupid? I thought it was funny and I wouldn't have thought I was disrepected at all. I would have thought I bought the car I wanted to buy.


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4kobe wrote on July 02, 2008 07:39 AM: Forget "Used Cars." The ultimate car-selling movie without question is "Suckers."


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Jessica Doolin wrote on July 01, 2008 03:23 PM: Go Scott! Aren't you the GM that just gave away a car to a student!?! I love that you brought some excitement into the workplace. We need more of that!!
Vito, did you forget to take your valium again? What have YOU done for Vegas latley?! You should put your jealousy and hatred aside and start worrying about how you can actually make the world a BETTER place!


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Diane wrote on June 30, 2008 09:28 PM: I thought it was great and looked like alot of fun. I would have loved to be in the lot that day lookinf for a car when the commercial was being made. You people take things way to seriously...omg...lighten up. Some of you people are to young to remember when car commercials really were like that and the dealers really acted, looked and talked like that. It has nothing to do with being desperate or lacking professionalism or using poor judgement. It just looked like a fun day at a car lot with a reporter using movie lines to sell cars. Great idea. I was really good and looked like a fun time.


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John Calhoun wrote on June 30, 2008 04:24 PM: I agree with Vito. Did you give any thought to those customers that were 'upped' by your fake salesperson and actually went on a test drive with him? If it were me, I would be totally insulted. I must say, it was not very professional and this G.M. used poor judgement.


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Vito wrote on June 30, 2008 04:15 PM: Bisbee, you sucked as an F&I regional & Autonation was dumb enough to actually put you in a store. They go through so many GM's, I guess you were the only option left. (If you can call Desert Honda a store.) What are you guys ranked in the 4 Honda stores in town? Oh yea,a distant LAST. Only a putz like you would allow the R-J into their store for their little game playing with the public.


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Pepper wrote on June 30, 2008 02:23 PM: Fact1:
Who would be stupid enough to believe a article in which the facts are submited by the lots salesman. I can tell you from experience that it is a high pressure lot and they squeeze you for every penny they can.


Fact2
they dont treat their employees any better requirring them to be present from 10-14 hours a day sometimes and as you can see he sold 10 cars wich means he will take home less than a 1 thousand dollar paycheck for this month.


That may explain why it is next to impossible to get a native born Aemrican Salesman as if you appear to have any talent the mostly inferior management on var lots will be trying to get rid of you or make our life miserable to make themselves appear to be talented---

a nightmare to say the least and Desert lots are nothing but a den of thiefs!!!


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Scott Bisbee wrote on June 30, 2008 01:44 PM: We certainly enjoyed having Corey "do his thing" here at Desert Honda. The fact that we allowed Corey to come in and write a funny article simply points to that fact that while we provide the best service in the industry, we dont take ourselves too seriously while we do it. The 'fun at work' atmosphere at Desert Honda is one that our clients and associates thouroughly enjoy. There is nothing wrong with poking fun at the stereo types and rediculous selling techniques that, believe it or not, are still utilized in many locations around Las Vegas. By way of the venomous comments expressed by "Vito" I think we can all draw the logical conclusion that perhaps "Vito's" insecurity (and obvious disdain and jealousy for me) has something do with the fact that he saw himself in the character "Mr. Magoo" that Corey played. To that end - we wish "Vito" a complete and speedy recovery.


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