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MIKE WEATHERFORD: More shows offering discounts

On one of the final weekdays before Labor Day, a steady trickle of downtown pedestrians ponders the choices at a discount ticket booth on Fremont Street. They seem oblivious to how much this long, hot summer has narrowed the pack.

By Tuesday, 11 shows will have closed since Memorial Day. "Ooh La La" takes its final bow at Paris Las Vegas today. "The World's Greatest Magic Show" signs off Monday at the Greek Isles, even after a ticket giveaway campaign.


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  • Producers of both say they hope to reopen at different venues. But that sentiment is shared by the likes of Roseanne Barr, Ronn Lucas, Gordie Brown, Toxic Audio and The Second City. In fact, it's far more rare when presenters of "Monty Python's Spamalot" or "Hats" say you can stick a fork in their plans for the Strip.

    At the Four Queens' Tix4tonight booth, it still takes several cycles for the video screen to scroll through the alphabetized list of shows being discounted that night. With about 70 up for grabs, few people would notice that "Ooh La La" producer Anthony Cools didn't offer either the topless revue or his own hypnosis act on the discount board.

    "I would rather have a quality show draw them in," he says. "I just wish everybody would quit discounting. People would still go to shows."

    Instead, "Ooh La La" competitor "Fantasy" lists tickets for $27.50. Another one, "Crazy Girls," goes for $22, and you can buy a day in advance. When the discount outlets came to town, the rules were simple: same-day purchase only, and all half-price.

    Now, big hitters such as Blue Man Group and three Cirque du Soleil titles have come onboard, but with discounts of 20 percent or 30 percent. One act even sells for 10 percent more than face value: Cher, posted at $198.

    Shows don't merely compete with one another. The booth manager says he now sells about 1,000 discounted dinners each day. Outside, one taxi top advertises "Mamma Mia!" but the two behind it sport nightclub ads.

    Still, it doesn't stop the hopefuls. A magician named Scarlett or the Motown revue "Hitzville" may or may not stick, but they can cite their Las Vegas credentials in future endeavors.

    Cools wonders how many shows can afford hefty ticket broker commissions or $20,000-per-month billboards near the airport. He owns eight trucks that tow advertising up and down the Strip, one of them flashing fancy LED graphics.

    September brings at least three more shows to make up for the lost 11. Two of them, "Criss Angel -- Believe" and Donny and Marie Osmond, come with strong advance interest and presales.

    They could be bad news for still more of the weaker entries. But Cools probably is right about one thing: "The only person winning here is the consumer."

    Contact reporter Mike Weatherford at mweatherford@reviewjournal.com or 702-383-0288.

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    Richard in Bakersfield wrote on September 05, 2008 08:21 AM: This is a good start, but Las Vegas is still too expensive for working class people like me.
    No one seems to remember that this town was built on bargain room rates, free food, and reasonably priced, quality entertainment (all subsidized by gambling revenues, of course).
    Bring it back if you want me (and many others, I'm sure) to visit again.


    Jerry Wayne wrote on September 04, 2008 09:04 AM: would have been cool if you listed the Cirque shows that are discounted. Save us a trip or a phone call.


    caplondon wrote on September 01, 2008 10:45 AM: It's about time the prices came down. I have seen a few shows in Vegas. None are worth $100 per ticket. But you have to pay the going rate.


    CONSUMER wrote on September 01, 2008 07:31 AM: Yippee!!!


    Tom Best wrote on September 01, 2008 03:35 AM: "He owns eight trucks that tow advertising up and down the Strip, one of them flashing fancy LED graphics." Ever wonder how we waste gasoline? And tie up traffic? These disgraces are banned in NY city, and should be banned in Vegas, too. But no, grease the right palms in Sin City, and you can get whatever you want.


    showtime wrote on August 31, 2008 09:48 AM: WOW! What a comment by Anthony Cools

    "The only person winning here is the consumer."

    THAT'S why locals won't venture to the strip for an overpriced rip-off.