Home subscribe manage Las Vegas Review-Journal
  Jobs Cars Homes Shopping Travel Weddings Golf Best of Las Vegas Photo   Search:

RECENT EDITIONS
Tue Wed Thu Fri Sat Sun Mon

Neon


JACKET REQUIRED: Chill Out

Minus 5 ice lounge raises the bar by lowering the temperature

It's not cold enough inside casinos, according to one bar chain.

On Sept. 26 at Mandalay Place, New Zealand-based Minus 5 is set to open the first ice lounge in the United States.

Newsvine Digg Fark Technorati reddit StumbleUpon del.icio.us Slashdot Propeller Mixx Furl Twitter MySpace Facebook Google Bookmarks Yahoo! Bookmarks Windows Live Favorites Ask MyStuff myAOL Favorites

Most Popular Stories
  • NORM: On the Teen Scene
  • SHOW REVIEW: 'Lance Burton: Master Magician'
  • RESTAURANT REVIEW: Red Velvet Cafe
  • NORM: Blue Skies
  • NORM: Blue Skies
  • PLAYER'S EDGE: Hard Rock giving away Blu-ray players, free play through Thursday
  • SOUNDS: At A Crossroads
  • MIKE WEATHERFORD: Silverton back in concert game
  • INTERVIEWS: Making Connections
  • SOUNDS: Princes of Pop
  • TURKEY DAY GETAWAY



  • Named for the temperature maintained within its 1,200-square-foot main room -- 5 degrees Celsius below freezing, or 23 degrees Fahrenheit -- Minus 5 will feature a bar, chairs and cocktail glasses all carved from frozen blocks.

    "We believe we can do almost everything in ice," said Craig Ling, president of the chain. (Everything except the floors, he admits, which will be nonslip masonry.)

    For $30 admission, guests will be issued rental parkas and gloves -- plus a coupon for a free vodka cocktail (or nonalcoholic "mocktail" for kids and teetotalers).

    Just a suggestion: Hold the ice.

    "This concept has been very successful around the world," said Ling, who opened similar places to chill in New Zealand, Australia, the Grand Caymans and Portugal.

    "And we think Las Vegas is ready for it."

    There is certainly no better place to debut the chain's first wedding chapel. Minus 5 will offer fur-trimmed white wedding dresses and ceremonies planned by the Mandalay Bay wedding department. (Insert your own joke about cold feet here.)

    "But they have to say 'I do' in 30 minutes," Ling said, explaining that the main bar has to be cleared every 30 minutes, to prevent cold-related injuries.

    Once completed, Minus 5 will have taken one year, $3 million and 46,000 liters of frozen Canadian water to build.

    "Probably our biggest obstacle will be getting the ice here and offloaded in the heat," said Ling, who launched his first ice lounge in New Zealand in 2002.

    "I always had carved ice statues and an ice back bar," he recalled. "It used to melt every night. So we decided to combine it all and put it in a big freezer."

    In the United States, ice lounges have been constructed temporarily before -- most recently last year at Sundance Film Festival -- but never as permanent attractions.

    "Actually, I shouldn't have used the word freezer," Ling said. "A lot of engineering goes into this concept to make it happen.

    "It's far from a freezer that goes in a normal kitchen or nightclub."

    According to Ling, Minus 5 will not compete with Red Square. The Russian eatery -- which operates only footsteps away in Mandalay Bay -- operates a frozen bar top it advertises as an "ice bar."

    "We're an experience, an attraction," Ling said. "They're a bar with an ice bar in it and a cool room.

    "They're two completely different things."

    Red Square's reaction is decidedly more chilly.

    "They say imitation is the most sincere form of flattery," read an e-mail from Terry Zarikian, product development director for China Grill Management, which owns Red Square.

    "But in this case it just shows an exaggerated dose of bad judgment -- or is it bad taste?"

    Like most ice lounges, Minus 5 will be allied with a specific vodka company. (Absolut, Minus 5's main competitor, operates bars in London, Toyko, Copenhagen, and Stockholm and Jukkasjarvi in Sweden.) However, at press time, Ling said he was unable to name the company.

    "Las Vegas is very important to us," he said. "We see it as a key site for us and a key city."

    Minus 5 bars also are set to open in Los Angeles, Manhattan, Miami and Hawaii by next year.

    Contact reporter Corey Levitan at clevitan@reviewjournal.com or 702-383-0456.



    Leave Your Comment 4 Reader Comments
    Terms & Conditions
    The following comments are provided by readers and are the sole responsiblity of the authors. The reviewjournal.com does not review comments before publication nor guarantee their accuracy. By publishing a comment here you agree to abide by the comment policy. If you see a comment that violates the policy, please notify the web editor.

    Some comments may not display immediately due to an automatic filter. These comments will be reviewed within 48 hours. Please do not submit a comment more than once.
    Current Word Count:

    j wrote on September 12, 2008 12:38 AM: Cool concept but I think they should have left this idea on ice. I doubt people will warm up to the idea of only being in there for 30 minutes. At least Batman will know were to find Mr. Freeze.


    David wrote on September 11, 2008 07:57 PM: I live in Canada and in the winter we somehow survive - way longer than 30 minutes and it's way colder to boot. Please, someone throw me out before I am injured.


    Mike K. wrote on September 11, 2008 05:30 PM: So, they want me to spend $30 to come into their bar, only to be thrown out after 30 minutes? I could spend less for a cover charge and spend as long as I want at other clubs.

    New definition of cold shoulder.


    jed wrote on September 11, 2008 03:30 PM: "the main bar has to be cleared every 30 minutes, to prevent cold-related injuries"

    Horse hockey!