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Promoters see district as artwork in progress

Three years ago, when Mark Rowland brought his family graphics business to Las Vegas, he picked a location near The Orleans, well away from downtown and the nascent Arts District.

"I could see it was going to be slow going," Rowland said of the effort to redevelop downtown. "I didn't see any necessity to move into the Arts District immediately.

"I've changed my mind."

Last week the Rowlands' company, Homage, merged with S2 Art and moved into offices at the corner of Main Street and Charleston Boulevard at the heart of the Arts District.


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  • That's only one of the new developments in what could be a breakout year for the district, which hasn't had the kind of visible progress lately that other parts of downtown can brag about.

    This year brought completion of improvements to the East Fremont District, and rave reviews about the new nightspots there.

    Towering over East Fremont is the Streamline condominium tower, which has gone from a metal skeleton to a gleaming building.

    Construction is well under way on the Lou Ruvo Brain Institute at Union Park, where the Smith Center for the Performing Arts also announced promising fundraising news and plans call for two high-end hotels and medical offices.

    The World Market Center keeps expanding.

    But the Arts District -- an area bounded roughly by Hoover Avenue, Las Vegas Boulevard, Colorado Avenue and Commerce Street -- remains stubbornly shabby, with galleries and showrooms buried among used furniture stores and automotive businesses.

    While critical mass for a fleshed-out Arts District may be years away, 2008 should be a year when progress is a lot more visible that it has been, said Jack Solomon, founder of S2 Art and a longtime district champion.

    "We've got a lot of things that are about to pop after the first of the year," Solomon said. "It took a while. There are several tipping points now happening."

    Those include:

    The planned installation of "gateway" sculptures at Main and Charleston, and at Las Vegas Boulevard and Charleston.

    $1.5 million in improvements to Hoover Avenue and Casino Center Boulevard, including wider sidewalks, landscaping and new lighting.

    Construction of dedicated bus-only lanes on Third Street and Casino Center Boulevard for a bus route from Imperial Avenue to the Las Vegas Premium Outlets.

    The presentation of plans for Vegas Moderne, which Solomon envisions as a campus for artists just north of the intersection of Main and Charleston.

    An answer on whether REI Neon will proceed with its ambitious $10.5 billion sports arena development on land adjacent to the Arts District.

    Dick Geyer, president of the Arts District Neighborhood Association, noted one bright spot of 2007: the fifth anniversary of First Friday, a monthly party showcasing what the district offers.

    There's been a lot of progress in pitching downtown as a safe place to spend an evening, Geyer said.

    Now all that's needed are more people.

    "There isn't enough mass there to bring people there during the week," Geyer said. "That's all we need is one attraction there to get it started."

    Solomon's Vegas Moderne development could help. He listed a Bible museum and the Herb Barker Character, Comic and Cartoon Museum -- now located in Cheshire, Conn. -- as potential tourist-drawing tenants.

    The Arts District isn't supposed to be just for tourists, but providing places for locals to live might have to wait until the real estate market rebounds.

    Eddie Haddad, the developer behind the proposed Hue high-rise lofts at Charleston and Third Street, said he's about 60 days away from being ready to apply for building permits, but he's not making any promises about getting started in 2008.

    "Unfortunately, we got caught up with this whole high-rise condo craze mess," Haddad said. "There are projects that haven't sold a unit in five months. It's really ugly right now."

    He still thinks downtown is attractive, however, attractive enough to invest in four additional parcels of land in the area.

    "We have a masterful piece of downtown here that can be linked to the Strip," Haddad said. "We're right in the shadow of Strip development, and it's all coming north."

    The REI Neon project -- which calls for a sports arena, hotels, retail and residential space, and a casino on 85 acres north of the Stratosphere -- could provide that link, if the development has legs.

    "They're kind of struggling with the funding right now, but so is everybody else," Haddad said.

    The sheer size of the project makes its fate very important to the Arts District's future, Geyer said.

    "It will establish what goes on over the next five years," he said.

    "It's hard to say what next year will bring except progress, with or without REI. With would be good. I hope they get it done."

    The Las Vegas City Council has given REI Neon until Feb. 20 to say whether it will proceed.

    Contact reporter Alan Choate at achoate@reviewjournal.com or (702) 229-6435.



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    as wrote on December 24, 2007 08:37 PM: THANK YOU CONCERNED JOE AND NEHEMIAH !


    Concerned Joe wrote on December 24, 2007 06:39 PM: Eddie Haddad and the people behind the REI project are some of the most dishonest people in Las Vegas. They have made promises and obligations with the landowners and residents of the neighborhoods in the area, and have been unable to stand behind them.


    nehemiah wrote on December 24, 2007 02:53 PM: The truly Jewish people arent the problem. Its the one's who claim the heritage but are from the synagogue of satan.


    as wrote on December 24, 2007 12:47 PM: And guess what people ? If your aren't Jewish , try and get in on the arts district activity selling your art .Guess who's got the say so, you guessed it , Oscar Goodman !


    nevada wrote on December 24, 2007 12:40 PM: Baghdad is a major metropolis with all the same elements.



    Nothing said here appears to be against the talent and good intentions of the art community.



    One could sympathize with the people trying so hard in good faith with no real support.


    Proud Las Vegan wrote on December 24, 2007 09:59 AM: At least they are trying. There are always nay sayers such as yourself. Las Vegas is now a major metropolis with a talented business and art community. Its a new city, trying to put it all together. Give it a chance. It will happen.


    oh my god wrote on December 24, 2007 09:14 AM: This isnt exactly a place to be inspired.

    The 'art walk' on first friday is embarrassing. The few people in Las Vegas that know anything about art, you won't find walking the ghetto.

    If you look at things the way they really are and lift the veil, the picture is seedy.

    Give it up..The Emperor has no clothes folks!!!