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RINGING IN THE CLUBS

There's $500,000 beneath his feet, and the man in the dusty hard hat slices through a stack of it like a kid cutting through construction paper.

Sparks fly. The angry chatter of power tools chewing into metal fills the air, which smells of sweat, sawdust and anticipation.


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  • "That's a half-a-million-dollar floor right there," a supervisor notes as she watches the worker slice squares of platinum tiling into an ornate design made to resemble a fancy bejeweled chain that rapper Jay-Z once wore in one of his videos.

    Amid thick piles of cabling tangled up like warring pythons, buckets of paint and stack after stack of 58-inch plasma TVs, still in their boxes, a

    $20 million sports lounge is taking shape, piece by piece, like the world's most expensive jigsaw puzzle.

    The 40/40 Club, located in the Palazzo, the new addition to The Venetian, is one of the ritziest ventures of its kind, a lavish rethinking of the sports bar, those garish, memorabilia-strewn hangouts that always have been the ugly ducklings of the bar circuit, normally about as chic as a weekend soft baller's sweaty stirrups.

    Expected to open Sunday, the 40/40 headlines a packed weekend of club openings at Strip properties, all replete with the kind of larger-than-life flourishes that only a handful of cities outside of Las Vegas are ever privy too.

    It's a diverse lot: There's the hybrid restaurant/lounge CatHouse at the Luxor, the voluminous nightspot Privé at Planet Hollywood and the transformation of the popular ultra-lounge Light into The Bank at Bellagio.

    In Las Vegas, the nightlife circuit always seems to be in a state of perpetual transition, and these are the newest high-end entries that will compete for crowds in 2008.

    Co-owned by the aforementioned Jay-Z, the 40/40 Club is a sister property to the original New York City club of the same name. Awash in purple, gold and beige hues, the multilevel lounge is flush with 85 TVs, five 40-foot bars and a large, tiered main room, layered with plush couches, like swank bleachers.

    Five VIP rooms and a 3,000-square-foot outdoor terrace round out the multipurpose venue, which doubles as a restaurant, with a capacity of 2,000.

    Assorted, framed sports jerseys will line the walls in places, but for the most part, the club replaces the locker room feel of most sports pubs with a polished decor that gleams like one big walk-in trophy case.

    "It's going to be a very exquisite sports bar," says Amber King, sales manager for the 40/40 Club. "It's definitely a twist on sports. This caters to the upscale."

    Another venture coming to Las Vegas after finding success elsewhere is Privé at Planet Hollywood, which opens tonight and is the Sin City complement to the hot Miami nightspot.

    "Did we come here because we said, 'Hey, they're not doing something in Vegas and we think we can capture the market and make a killing?' No," says Justin Levine, managing partner of Privé, as he stands next to one of the towering pillars that support the club. "Did we come here and say, 'Hey, they're doing it wrong and we're going to come here and do it Miami-style?' No. We just came here to do what we do, which is throw parties and build the right amount of energy."

    An elaborate, 12,000-square-foot space located above the casino floor on the second level of the resort, Privé is centered on a large, open main room with a 26-foot-high ceiling and an assortment of custom-made banquettes arranged on a series of multilayered crescents.

    A mammoth lighting rig that looks like it was swiped from a Metallica gig grips the ceiling like a large metal spider, surrounded by a constellation of speakers driven by 48,000 watts of power.

    There's plenty of visual flourishes as well.

    Upon entering the club, patrons walk down a long corridor, flanked by towering LCD screens, which culminates in a large rotunda dominated by a mammoth, 15-by-9-foot crystal lamp.

    A large, concave granite bar backed by a towering fireplace opens the Greek Theatre-inspired main room, which is a broad, unfettered space with clear sightlines to the center of the club from pretty much any vantage point.

    "We've made sure that no matter where you're sitting, you've got a view of the dance floor and no one's butt is in your face," Levine says. "You can dance on the couches, the tables, the floor, our speaker boxes, anything you want. There's no ropes. You're free to go wherever you want to go."

    While Privé will vie to join the top-tier of Las Vegas' self-consciously svelte nightclub circuit, a staple of those ranks, Bellagio's Light, has undergone a face-lift, remodeled into The Bank, which opened Thursday.

    The layout of the cozy, 8,000-square-foot club hasn't changed that much -- though the dance floor has been lowered, resulting in a more multitiered space -- but it boasts a fresh new look, layered in a rich gold and black decor that gives The Bank the feel of an ornate, life-size jewelry box.

    "We were lucky because we had 8 feet underneath Light," The Bank managing partner Jodi Myers says. "We actually built it up because Light was more of an intimate club, we didn't want the ceilings to be so high. We were able to take that 8 feet and create two levels in some areas. The whole concept behind the club was to make sure that it really flowed and you never had a bad seat or felt like you were left out of the action. That's why we did the levels the way we did."

    The most eye-popping embellishment comes in the form of the club's opening hallway, which is lined with dozens of bottles of the luxury champagne Cristal, encased behind illuminated infinity mirrors that silhouette each bottle, making one look like 10.

    Once inside, the club pulses with dramatic smart lighting that refracts off the engraved glass railing that surrounds the dance floor, creating a translucent, three-dimensional effect.

    Plasma TVs are affixed behind two-way mirrors, as is the VIP room, their shimmering surfaces matched by a shiny black reflective ceiling.

    A pair of gold bars bookend the multilevel club, which is a cross between an ultra-lounge and Fort Knox.

    A bit more salacious, yet no less ornate, CatHouse debuts at the Luxor on Saturday with a hybrid of lounging and fine dining by Chef Kerry Simon.

    Fronted by a pair of giant red vinyl doors, the multiroom club is fashioned after a 19th-century bordello, with an entrance lined with peepholes through which classic European erotica films can be seen.

    The winding, 10,000-square-foot club is divided between The Chandelier Room, a luxury bar/140-seat restaurant area with a deep red decor, polished wooden floors and plush rounded sofas, and the "Loungerie," an adjacent suite done up in cool blues and checkered with banquettes and sturdy tables upon which to dance.

    Playfully libidinous, the CatHouse is enlivened by curvy vixens in lingerie who lend a theatrical air to the venue, as does a two-way mirror in The Chandelier Room, which, when illuminated, reveals a small changing room where a scantily clad gal makes herself up for the evening.

    It lends the place an old world feel that contrasts with the cutting-edge gadgetry that drives a lot of this city's high-end nightlife.

    "The theme was about this rich, opulent space that people would gather in and feel like they're high society and upper class and create that in a comfortable setting that wasn't focused on the brand new digital projections on the wall and all this crazy technology," says CatHouse operation partner Nick Landazuri.

    A bit more preoccupied with flesh-and-blood flourishes, the CatHouse is a fittingly hot-under-the-collar addition to this heavy-breathing weekend of club openings.

    "It's exciting," Landazuri says of the flurry of new properties debuting in the next couple of days. "None of them are head to head or similar projects or anything. They're all very different. It just goes to show how Vegas changes on such a regular basis."

    Contact reporter Jason Bracelin at jbracelin @reviewjournal.com or (702) 383-0476.

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    SB wrote on December 31, 2007 11:05 AM: And what planet are you from WIZEGUY: Im guessing the land of ignorance, or maybe under a rock! Funny how ignorant people make comments and and claims that have no true facts or merit. Hmmm just take a look at the people that showed up to the 40/40 grand opening (spyonvegas.com). A-list celebrities, athletes, media personalities, executives, politicians, movie stars, rappers, entertainers. All black people and white people alike. didnt see a line of "garbage" as you put it waiting to get in. They wouldnt be able to afford anyway.

    As to your comment about Caesars & PURE, which clearly is an assumption you made up... I'll tell you that Caesars is pretty damn fine and pleased with their investment in putting PURE inside their property. Lets see, PURE Management Group pays top dollar in rent to lacate their club in Caesars, Caesars gets patrons into their Casino that wouldnt normally be there, due to the fact that the reason they are their is because of PURE (spending money in resteraunts, bars and gambling) Not only that but seeing how well PURE was doing for them caesars saw fit to place a brand new casino right outside the PURE intrance, in the Pussy Cat Dolls Casino.

    Hey wizeguy, why dont you check out the intrance into PURE on a Sarurday night, the line deffanetly is full of eyecandy that no man would call garbage, and the pussycat dolls casino is packed and rockin with a new demographic of gamers putting money into Caesars pocket. Please get with the times man! this new generation/demographic is young, has more money than any other, spends on more than just blackjack & slots. These casinos are now realizing this and it shows in with these new investments. Its called smart business and good marketing$$$$$$$$$$


    wizeguy wrote on December 29, 2007 02:45 AM: SB below writes: "There IS a large segment of "Black people" and the "hiphop" crowd who make large $ spend large $ and act with class, sophistication & dignity. There will be no lowlifes & gun toting thugs lining up @ any of these venues. YOU should be happy these joints are opening up & pushing out the low level clubs that attract bad elements."

    What planet you from, SB? SOPHISTICATION & DIGNITY and the 21-35 WIGGER HIP HOP CROWD don't go together, sorry. Maybe the joint itself is high-end and mega-upscale, but believe me, look at the line of garbage trying to get in. They are a friggin' joke!!! PURE is the worst example of this. And Caesars is just now beginning to realize they made a big mistake which I could've told them years ago when they were looking at doing a huge club. It's all about selling to masses, not the classes, and there's no such thing as exclusivity and, in doing so, you will eventually frighten the classes - the people with real money, sophistication and dignity, not these BS wannabes wearing striped shirts and jeans.
    You will never see the kind of crowd that dressed and acted with class and style Vegas has sold out of a long time ago as long as these venues market to this lost, cultureless, clueless, loser generation. What Vegas needs is a venue that attracts what it used to attract decades ago. If only someone had the balls to do it and stop following the masses of the megaclubs that do nothing but cater to trash.

    Where can we find club operators like Steve Rubell who knew how to run a club? Now, they let in every and anyone into these places!


    Marco wrote on December 28, 2007 05:08 PM: Typical of the short-term get-rich-quick Vegas mentality, these casinos are blind to long-term value and will wonder why the real high rollers with real class will stop patronizing their resort when they see the hip hop lowlifes and punks piling up to get into places like 40/40.


    Marco the Great wrote on December 28, 2007 05:02 PM: Now, with all the fresh and re-worked upscale glitz and glamour, let's see if the patrons can finally live up to these venues' image by fittingly turning away the sloppy-dressed, slovenly thugs and low-life punks that have infiltrated our adult playground and dwell in ALL the other so-called upscale clubs in Vegas. I won't hold my breath, though.


    SB wrote on December 28, 2007 03:16 PM: You make no sense Scott... If you fully read my post you would understand...Actually you being a Bank VP with what I would assume to be a very comfortable income and living standard would be considerd a target for this type of high end nightclub/sports bar experiance. Regardless of your age. Not the lowlifes, thugs, gangsters and wannabe's and those wishing to party and club on the cheap. Im sure you scott are not a wannabe due to the fact that your job and success affords YOU that higher standard of living.

    This type of nightclub experiance would be ideal for you. $300-$500 for a table at an upscale nightclub like 40/40 etc.. for your self and 4 to 6 others. Possible to entertain clients, your wife's birthday, or your anaversary. Being around celebrities and athletes (possibly sitting next to or with a Tom Brady or Derek Jetter etc..), beautiful people and with a higher income and taste such as yourself. Alos a good networking opprotunity and most importantly no haslte of a line, no worry about some thugs "setting stuff off" , a comfortable and sophisticated atmosphere.

    Hell Scott, you could even get in there to impress some young ladies.... just dont let the wife know


    Mark$ wrote on December 28, 2007 02:56 PM: As the American economy heads for the iceberg of massive BushCheney era financial malfeasance and the fraud of our national phoney "prosperity" that the corrupt corporate media in this country have kept a huge secret from the lemmings known as "the American public", no champagne on the SS Vegas Titanic is expensive enough ..


    dt wrote on December 28, 2007 02:12 PM: It is too loud and too expensive in these places. I used to like going to them but not being able to move or hear, and paying a lot of money to do that ...... I have other things to do with my time. I wonder how people are going to be able to afford these clubs now that the home equity money has dried up.


    David wrote on December 28, 2007 01:25 PM: Perhaps a good source of tax revenue. If these 'high enders' can afford the outrageous prices for admission and drink, can they not afford to pay an additional 'luxury tax' collected by the state to help finance our incompetant government?


    Greco770 wrote on December 28, 2007 12:51 PM: Scott, the reason why those clubs are so expensive to go to, lays on the fact thay they are firstly, far more expensive to built, compared to the older clubs, and secondly, since they lease the space from the hotel, the rents have been gradually increasing. As far as the bottle service, a bottle of Vodka devided between six people in one of those clubs comes up to $60.00 to $75.00 per person, which agreed ,I would not pay, but this is where this town is heading to. Ten or so years ago, the clubs were a place that the casinos did not even consider as a revenue source, however, nowdays they are actually viewing the clubs as a magnet for gaming.


    Scott wrote on December 28, 2007 11:23 AM: SB - Are you saying a bank Vice-President like me doesn't belong in these clubs? Last time I checked, nightclubs are mostly filled with 21 - 35 year olds, mostly single. How many millionaires can there be?

    The night club "experience" is the same as it was 20 years ago - people watching and meeting each other.

    The prices have gotten ridiculous because greedy corporations that have taken over the business recently and ruined them with the "bottle service" concept. (pay for a bottle or don't sit down)

    I think they'll run out of millionaires soon. (or stupid people acting like they are)


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