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Jun. 05, 2008
Copyright © Las Vegas Review-Journal

McCain ad addresses Hispanics

By MOLLY BALL
REVIEW-JOURNAL
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In a sign that the Hispanic vote in the West could hold the key to the November election, Republican presumptive nominee John McCain launched his first local campaign ad, a Spanish-language radio spot, in Nevada this week.

The 60-second commercial touts McCain, a senator from Arizona, as a nonpartisan problem-solver on the economy.

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    • "When we are buying groceries, we don't have a political party," the ad states, according to a translation provided by the campaign. "When we are filling up the gas tank, we are not Republicans, Democrats or independents. We are Hispanics, and we are all hurting together in this uncertain economic time."

    The ad began airing Tuesday on Spanish-language radio stations throughout Nevada. It is airing also in New Mexico. The campaign would not give details Wednesday on how long the spot will continue to air.

    Nevada and New Mexico are seen as key battlegrounds for the presidency, and both have large populations of Hispanic voters.

    McCain was once a champion of comprehensive immigration reform, including allowing illegal immigrants eventually to gain citizenship, but has backtracked on the issue under fire from the right.

    McCain's expected rival, Sen. Barack Obama, also could face problems attracting Hispanic voters, who voted overwhelmingly for Sen. Hillary Clinton in the battle for the Democratic presidential nomination.

    McCain and Obama both campaigned in New Mexico and Nevada last week as they began laying the groundwork for the general election.

    The new Spanish ad "goes to two points," McCain campaign spokesman Jeff Sadosky said. "One, we feel John McCain is the type of Republican who can do very well among Hispanic voters. Two, the message of the ad ties in with a theme you will see throughout John McCain's presidential campaign: He is a candidate who throughout his career has not just given lip service to the idea of bipartisanship but has brought results."

    Sadosky said a Web ad released by the campaign for Veterans Day highlighted the "disproportionate" role of Hispanics in military service.

    "By talking about economic issues, talking about the issues of service and patriotism, he's (McCain is) going to continue reaching out to Hispanics on a number of issues," he said.

    Contact reporter Molly Ball at mball@reviewjournal.com or 702-387-2919.

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    Chris wrote on June 05, 2008 09:32 PM: The subliminal message in John-Boy's ad is that he will get amnesty through if elected.


    slick rick wrote on June 05, 2008 01:59 PM: i'd like to smack El Sol #1 with a cactus too


    El Sol #1 wrote on June 05, 2008 11:45 AM: While I'll never vote FOR McAmnesty, I WILL vote AGAINST Obama. Who needs a freshman senator with no executive experience? (No this isn't a pro-GWB point, so don't even open your pie-holes on that) Running a campaign on change? No thank you! The only change we'll get under that abomination will be whatever you can panhandle at freeway offramps and driveways of shopping centers. Maybe Sunset Park.

    Shame on the pandering politicos!!! Triple-double shame! Try some leadership on for size.


    slick rick wrote on June 05, 2008 11:25 AM: i'd like to smack mccain with a cactus


    Herb wrote on June 05, 2008 10:49 AM: I have heard that many Hispanics don't like Obama and would never vote for him. That's why they overwhelmingly voted for Hillary. Because John McCain is pro-immigration, he is going to get split the Hispanic vote, or at least get a higher share than he would have gotten if Hillary was running.


    Anglophone wrote on June 05, 2008 10:35 AM: Tom in Burbank nailed it. Way to assimilate, La Raza.


    chicano is dumb wrote on June 05, 2008 09:42 AM: Chicano,if your going to try to sway latinos who probably wouldn't be on this website in the first place do it on a latino website.Republicans haven't done a thing for hispanics all Bush's term.They failed to pass amnesty and immigration reform.But they did succeed in passing the wall on the border,hispanics are going to hate mccain and republicans. ~Obama 08~


    Tom, Burbank wrote on June 05, 2008 09:32 AM: An ad for America's presidential campaign in any language other than English is sad enough, but the wording presented above is separatist and monolithic, couched in the rhetoric of victimhood and based in the ugly racial poilitics of us vs. them. It's political pandering of the lowest degree.

    Imagine hearing this on the radio:

    "We are Caucasians, and we are all hurting together in this uncertain economic time."

    It'll never happen.


    Chicano wrote on June 05, 2008 08:22 AM: Come on Hispanics! Stop freely giving giving your vote to the Democratic Party. They don't care about us. They'll keep us on welfare or some other kind of government program just to control us. This year, Hispanics should vote other than Democrat just to show that our vote isn't for free.


    Justice wrote on June 05, 2008 06:35 AM: Too bad that most of those Mexicans can't vote because they are most likely here illegally and can not vote if not a U.S. Citizen. Pays to be legal if you want to be heard.