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JOHN L. SMITH: Rio-Sapphire joint venture an inevitable merging of casinos and strip clubs

Sapphire Pool at the Rio, with tanned talent provided by Sapphire Gentlemen's Club, is making waves and is seen by some industry insiders as a glimpse of the future of the business tango between the casino and skin industries.

The adults-only outdoor club opened last month. Other resorts have topless pools, but if memory serves, this is the highest-profile joint venture between a casino company and a topless business. It's a move that wouldn't have gone over well with the Gaming Control Board when Bobby Siller was on duty, but obviously times have changed.


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  • Have they ever.

    A Rio press release enthuses, "The magnificent pool area boasts seven fully-outfitted cabanas with personal host, TV, refrigerator and plenty of beautiful eye candy."

    Just think of the money Harrah's Entertainment will save on uniforms.

    It's unclear to blogging visitors, however, whether it's supposed to actually be an outdoor topless bar. Its $30-per-male-customer admission price on weekends and "Brazilian" theme would make one think so.

    Off the gambling Web site Bodoglife.com comes this observation from beyond the partition that separates the Rio pool from the Sapphire Pool: "What we encountered on the other side was absolutely mind-blowing. There they were, in all their glory, a bunch of dudes and just a couple of female stragglers with their bathing suits fully attached, covering their naughty bits. What? We don't necessarily feel like we had set our expectations too high, the pool is sponsored by Sapphire Gentleman's Club, but this was, in a word, disappointing."

    Maybe it was a slow day.

    I'd guess the intrepid Web reporter was willing to conduct his research as long as management was buying the beer. (Who says there are no good jobs left for Web reporters?)

    On paper, the Rio-Sapphire hookup makes sense. The Rio is accentuating its sexy image. Sapphire is licensed, legitimate and knows its business. It touts itself as "the World's Largest Gentlemen's Club" with "more than 6,000 entertainers."

    (As a side note, the seating capacity of the old Las Vegas Convention Center Rotunda was a little more than 6,000. In other words, that's a lot of entertainers.)

    Now, if they can only get gaming regulators from spoiling the party.

    Given the topless trade's reputation as a magnet for trouble -- do the names Galardi, Rizzolo and Pacman Jones generate any colorful images? -- it makes me wonder whether today's party profit will begin to cover tomorrow's hangover cure.

    That assumes, perhaps naively, that corporate casino giants are still capable of embarrassment.

    They're obviously willing to test the limits of their license in an era of casino marketing in which just about anything goes.

    Admittedly, this might be yet another example of me being terminally unhip and behind the times. But the next time someone utters the words "gaming" and "reputation" in the same sentence, I hope it's on a comedy club stage.

    In keeping with the spirit of unabashed commerce, consider this my bid for a concession at Sapphire Pool.

    Forget the sun block. I want to sell Visine.

    The poolside eyestrain figures to be intense.

    FIGHT GAME FAME: When I learned that the late, great corner man and trainer Eddie Futch was going to be named on Saturday at the Sportsman's Lodge in Studio City to the California Boxing Hall of Fame, my only question was: what took so long?

    Futch, who died in 2001 at age 90, helped Don Jordan win the welterweight title. He also worked corners for Alexis Arguello, Joe Frazier, Larry Holmes and Michael Spinks among many champions.

    Eva Futch, Eddie's widow, received the news of her late husband's induction graciously.

    "I'm honored and touched that they remembered his legacy," she said.

    ON THE BOULEVARD: Now that he's won a dismissal of the 19 federal felony charges against him, personal injury attorney Noel Gage says he plans to write a book and have a movie produced about his experience. He was accused of conspiring with local doctors and others to deprive his clients of his "honest services."

    Earlier this week after learning of the charges being dismissed by Senior U.S. District Judge Justin Quackenbush, Gage compared himself to the Duke University lacrosse players who were wrongly accused of rape.

    We'll see whether Gage wants to include the outcome of the government's appeal of the dismissal in his story.

    Have an item for the Bard of the Boulevard? E-mail comments and contributions to Smith@reviewjournal.com or call (702) 383-0295.

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    Report abuse

    William B wrote on July 02, 2008 02:00 PM: Agreed
    all the pools in vegas going topless and we understand the sea mountain inn a nude resort thats just for couples and women is having problems with the city-the sea mountain inn www.nudespa.com is one of the best experiences we have ever had-we wish the new las vegas nude resort and spa hotel the best of luck they are building on three properties now hoping to open very soon- i think they are the finest of any cool pool in all ways
    www.nudespa.com


    Report abuse

    Brenda Epstein wrote on June 24, 2008 11:08 AM: its refreshing to see the liberal RIO
    who would have known they would be so progressive.
    We too have been to sea mountain inn Las Vegas two years ago-what a treat now closed we see on the sea mountain spa web site www.spalv.com the drawings for the hotel in las vegas. We visit the sea mountain luxury nude resort in Palm springs just 3 hours from Vegas where we live and cant wait.
    Ps
    the mgm new pool is lots of hype --no topless women-- try another


    Report abuse

    mike wrote on June 21, 2008 10:49 AM: Sapphire pool was the most amazing Vegas experiance I have ever had!! I read several of the negative comments and decided to go check it out myself. I was there on Friday (June 20); there must have been at least 50 beautiful women laying topless (all together, including the ladies who weren't topless there must have been 2 girls to every guy). The atmosphere is so relaxed; it was just one big party. I feel sorry for those who didn't enjoy the sapphire pool at the rio. I would strongly suggest giving it a second chance or perhaps a it's not your scene, in this case try gay parade.


    Report abuse

    ex gambler wrote on June 20, 2008 02:25 PM: The future of Nevada is here. Nevada has no morals but only exists for the almighty dollar. We are driven by the likes of the Fertitas and their disgusting UFC league, Gary Loveman and his wet dreams of topless girls at the casino pools and the gaming corporations being so concerned about problem gaming but are constantly looking for ways to make gaming more accessible via internet gaming, credit card gaming, wirelsss gaming. Nevada should change its state motto to 'Nevada the slimey State.'


    Report abuse

    Gage...Be Gone wrote on June 20, 2008 01:58 PM: This guy Gage must be delusional. He actually thinks he is innocent. He was as dirty, as the scumbag physicians who testified against him. Write a book and produce a movie? He is lucky he is not writing a prison story on how not to drop the soap in the shower, and the benefits of striped-sunlight behind bars. Gage, retire and take the money you earned by selling out clients, and take this advice from an ex-convict and celebrity jailhouse lawyer: "Be still in the midsts of the raging storm. And, above all else, be humble. It helps." Gage you should be thanking that federal Judge everyday for leveling the playing field, because it don't happen very often. At the end of an attorneys career, all they have to hang their hat on is their honor and veracity. Gage, you'll be twisting in the wind like some lost soul from Dante's Inferno, holding your whistle. You got a break, dude. Move on and be gone.


    Report abuse

    Dr. Mall wrote on June 20, 2008 01:31 PM: What happened when Noel and Howard helped me pay off clueless plaintiffs and avoid reporting the settlement to the State Board of Medical Examiners? Oh, that's right it only cost me a few dollars.


    Report abuse

    Bic Carrol wrote on June 20, 2008 12:45 PM: Shame on Harrah's. What happened to class or did the carnival take over.
    What is funny is that several weeks ago at the Burlesque convention at the Palms, the gaming board told the girls they must cover up thier breast. Nuts.


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    jill ameriaz wrote on June 20, 2008 11:58 AM: almost already been done
    the sea mountain inn
    which was the first luxury nude resort in vegas is opening in their new location soon
    say good bye to just topless pools
    www.spalv.com


    Report abuse

    2zero wrote on June 20, 2008 11:54 AM: Oscar Goodman is a step closer to legalized prostitution.....his old (buddies), "clients" will be very appreciative.

    Whore hotels.....Vegas Now!


    Report abuse

    wildbill wrote on June 20, 2008 11:48 AM: Thanks for the tip Tambora...I will let Lovenor Jimbo know. He might not make it this weekend though...


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