Quantcast
Home manage Las Vegas Review-Journal
  Jobs Cars Homes Shopping Travel Weddings Golf Best of Las Vegas Photo   Search:

RECENT EDITIONS
Sat Sun Mon Tue Wed Thu Fri

sponsored by
News


A REASON TO PUT ON A HAPPY FACE

HappyRENews.com accentuates positive




Who says real estate went bust?

Mostly the media, argues the operator of a new Realtor-oriented Web site.


Most Popular Stories
  • Three suspects arrested in shooting death of police officer
  • Three suspects arrested in shooting death of police officer
  • FATAL SHOOTING: Police again mourn comrade
  • NORM: Biden finds rank has its privileges
  • NORM: Walton: Coach deserved a punch
  • Station Casinos posts $455 million third-quarter loss
  • DEADLY HOME INVASION: Police suspect link to family
  • Las Vegas police shoot at man fleeing after traffic stop
  • Las Vegas police shoot at man fleeing after traffic stop
  • Suspect in officer slaying leaves hospital, enters jail
  • UNLV sacks football coach Sanford
  • NORM: CityCenter seeks presidential visit




  • Look beyond the foreclosures, the declining prices and the high inventories that grab newspaper headlines, and you'll find scads of indicators pointing to vitality in real estate.

    That's the philosophy at HappyRENews.com, where "happy graphs" chart markets that post drops in the number of days homes stay on the market, and where statistical tables reveal "only positive changes over the previous month." The idea: to show that consumers and Realtors needn't view the entire national real estate market as a downer. Nuggets of positive news exist virtually everywhere, even in Las Vegas, said the site's founder, Leon d'Ancona. But you'd never know it from reading your daily newspaper.

    "The media latches onto sensationalism wherever possible," said d'Ancona, who's also president of Toronto-based real estate information firm IMS Inc. "People want to read about morbidity or whatever, but, for the sake of the real estate industry, we can look at some good things."

    D'Ancona's Web site drew praise from at least one local Realtor.

    In an online forum, Prudential Americana Group sales broker David Boyer lauded d'Ancona's premise that the media overlook market subtleties that paint a decent picture of the real estate market.

    "Leon is absolutely correct! Like politics, all real estate is local," wrote Boyer, whose brokerage enjoyed its own spot of happy news last week when it emerged from bankruptcy. "I wish the purveyors of doom and gloom understood that simple fact!"

    Pretty strong words there. So this purveyor of doom and gloom called Boyer to ask for elaboration on "good" news and the media's role in delivering it.

    (Actually, we called to defend ourselves, but we crafted a legitimate news-gathering reason to reach out.)

    Boyer's analysis didn't improve over the phone. You know it'll be bad when the first sentence out of someone's mouth is, "Please don't take offense."

    The slow market is "not the media's fault," Boyer said. "You're just the easiest target, right ahead of Realtors. It's the media's fault only in that we have dumbed down the way we report and write the news."

    Ouch.

    That dumbing-down yields a constant, dismal parade of narrow-minded, one-track stories that flog the same theme of marketwide woe without the perspective of past and future economic events, Boyer said.

    Single-angle thinking exists in surging markets, as well: When boom times hit Las Vegas real estate in 2004, Boyer said, the media talked and wrote as if the upswing would never end, thus encouraging a legion of consumers to borrow against their home equity or take out interest-only loans to buy expensive houses.

    Today, the opposite happens. Consumers read endless reports on slumping sales, falling prices and tighter lending guidelines, and the news paralyzes them. Sales dwindle and prices fall further, Boyer said. Buyers assume they can't obtain loans, even as lenders working through federal programs still grant mortgages with no money down.

    Media experts say Happy-RENews.com marks the latest episode in a long history of blaming the media when the economy sours.

    When times get tough, some businesspeople urge a focus on the bright side because they want consumers to feel good about purchasing, said Howard Finberg, director of interactive learning at the Poynter Institute, a journalism training and research center in Florida.

    "It's not just Realtors who level this criticism, and it's an unjust criticism in many cases because we often do just report what's going on," Finberg said.

    If newspapers seem filled with unfortunate events, that's because journalists tend to look at the unusual or at challenges, and news exists amid unique difficulties.

    "Reading about challenges is not what makes people happy, but sometimes it's what makes news," Finberg said. "It's new, and it's different, and it's what's going on now."

    Yet, reporters do need to guard against swinging too far in one direction, Finberg acknowledged. Some of the coverage around the housing boom was as "overly exuberant" as some of the coverage surrounding the housing bust, he said. Reporters should strive to examine an issue in its proper context.

    That kind of reporting will still generate news items that some people dislike.

    Such "negative" news has its place, Finberg said. Think of it as cod liver oil: It tastes bad, but it's good for you. Unfavorable news hurts, but consumers need to know when the economy flags, because downturns can affect them. Besides, Finberg added, reporters don't distinguish between "good" and "bad" news; rather, it's their job to write fairly and honestly about what's happening.

    But portraying the market in broad strokes isn't fair or honest, say d'Ancona and Boyer. It would be more accurate to home in on specific neighborhoods, districts and market segments that buck downward trends.

    "You don't go into a restaurant and say, 'All the food is good' or 'All the food is bad,' " d'Ancona said. "There's good everywhere if you look at it. I don't see anybody saying, 'Hey, we know it's bad out there, but at least there's some good stuff out there.'"

    It's an uplifting message with a lot of followers. D'Ancona's Web site had more than 200,000 page views in the week and a half after its May 1 launch.

    "You don't want to be a Pollyanna," Boyer said. "It's a tough real estate market, and good people are losing their homes, losing their equity and just getting ground up by the system. No industry is guilt-free. Yes, we have a long way to go before we get out of the hole, but I think happy news is what we need more of."

    But Web sites like HappyRENews.com make it tougher for the general citizen to separate truth from propaganda, Finberg warned, and the growing number of sites that funnel current events through a single blogger's opinions or emotions could require consumers to work harder at staying informed.

    D'Ancona countered that delivering mostly good news informs people in important ways, for the betterment of the economy. If only the media would report on positive trends, the housing recovery would take off in earnest, as consumers gain confidence and decide to buy homes.

    So, forthwith, here's some happy news.

    Las Vegas has posted a five-month string of declines in the average number of days homes spend on the local market. Home sales in the market increased for the sixth straight month in June.

    The number of homes listed on the Greater Las Vegas Association of Realtors' Multiple Listing Service fell 1.1 percent year over year in June, to 23,388 units. The supply of resales on the local market dropped from about 18 months in early 2008 to 13.7 months in late June. Resales here rank at their most-affordable levels since 2002, with a median price of $225,000.

    In short, said Boyer, he's never seen a better time to buy in Las Vegas in his 30-plus years of experience.

    There. Happy now, guys?

    Contact reporter Jennifer Robison at jrobison@reviewjournal.com or 702-380-4512.

    Newsvine Digg Fark Technorati reddit StumbleUpon del.icio.us Slashdot Propeller Mixx Furl Twitter MySpace Facebook Google Bookmarks Yahoo! Bookmarks Windows Live Favorites Ask MyStuff myAOL Favorites

    Leave Your Comment 14 Reader Comments
    Terms & Conditions
    The following comments are provided by readers and are the sole responsiblity of the authors. The reviewjournal.com does not review comments before publication nor guarantee their accuracy. By publishing a comment here you agree to abide by the comment policy. If you see a comment that violates the policy, please notify the web editor.

    Some comments may not display immediately due to an automatic filter. These comments will be reviewed within 48 hours. Please do not submit a comment more than once.
    Current Word Count:

    Note: Comments made by reporters and editors of the Las Vegas Review-Journal are presented with a yellow background.

    Joe Friday wrote on July 19, 2008 09:36 AM: Nothing of value in this article other than it reinforces that some people babble a lot without making much sense, and that a newspaper has to fill it's pages with something, even if worthless in content.


    Pink S. wrote on July 18, 2008 03:55 AM: Let's put happy faces on people who've been arrested. So they will be smiling for their photos in the paper. Also happy faces on everyone on the news. I think that alone would make it more interesting to watch.


    Trisha wrote on July 17, 2008 07:23 PM: What a bunch a baloney. While I am optimistic on LV real future, the reality is times are tough and people are hurting right now.
    Proving once again the RJ is just a fish wrapper paper.


    Perospector wrote on July 17, 2008 04:25 PM: True, I have only been here since '85, but what does that have to do with anything? Only time will tell what will happen, and for sure we have another 1-2 years of the national market softening, but I can assure you that right now the 400K and below range is pretty hot. Anyway, as they say arguing on the internet is like the special olympics.....


    Doofus wrote on July 17, 2008 01:41 PM: You know "prospector" alot of us have been around awhile in this little valley, we have seen the shills, grifters and highrollers come and go! Right now under $400K is the sweet spot in real estate for homes that were $580 to $600 K two years ago. Problem Boyo is that the market has further to soften. Forget UNLV, Case Shiller Index has been right on and SalesTraq data points to further softening over the nex 12-24 months. We are not at the bottom. So go ahead, if you got the guts and the cash, buy now, but better hold that position for at least 3- 5 years before you will see a return on your equity. Most likely scenario will be flat valuations given "stagflation" we are expereincing. Better look at the wider financial picture. What you see is real pain and danger of major dislocations in the marketplace. We have even begun to see the bubble poping in the commerical sector, which has been showing cracks in several projects on the strip and thru out the valley!


    Irritated by bad writing wrote on July 17, 2008 01:30 PM: This is a horribly written article. GET TO THE POINT. Media bias towards negative stories is not new. Positive news in the housing sector is. Why bury it at the end? Lame story.


    Perospector wrote on July 17, 2008 01:21 PM: Well I can tell you firsthand that for the last month or so I have been looking at homes under 400K and most of the quality houses out there at this price do not stay on the market long. Personally I do not care what some kid from UNLV predicts will happen over the next year.

    My account is that most of the decent houses in this range are under contract within 7 days of listing. If this continues the supply will eventually not be able to outweigh the demand and prices will rise. Ask your friends at UNLV if that is how supply and demand usually influence price.........


    Rose colored glasses wrote on July 17, 2008 01:06 PM: It's people like this who got everybody into this mess in the first place. Yeah, sales are up. All the homes in foreclosure are now being sold off at what they should have been priced at in the first place and people with money are taking advantage of it and "cherry picking." These guys would have you believe that everything would be fine if everybody would "just go out and buy a house." I was recently told by a Realtor that nows a great time to buy in Vegas as housing values would increase "50% in the next 10 years!" It's irresponsible people like this that need to have their license revoked. And to put down the crack pipe. I wonder what the possible motivation for such statements could be??? Perhaps a commission???


    bitter LV Homeowner wrote on July 17, 2008 12:47 PM: There is alot more to resolve this real estate mess than someone putting on a happy face and saying all is well. Boyer says he has never seen a better time to buy in 30+ years...has he ever seen a worst time to sell ? And I'm not talking about foreclosed houses...I'm talking about people whose careers dictate they move every few years..I'm talking about people who came here with high hopes only to find this city isnt providing the opportunities they expected...I'm talking about everybody who purchased a home here over the last 3 years who are now being held hostage holding onto a worthless home becuase they owe more than it is worth...


    Doofus wrote on July 17, 2008 12:43 PM: Ok all you schmuckos, go ahead and buy into that shysters Boyer's little "ray of sunshine" scenario and go out a buy that stucco boxed cookie cutter home! In 12 months you will be sucking hind teat with home prices set to fall another 18% (Per Case Shiller Housing Index and UNLV School of Businnes)! Ya boys and girls go ahead, 'great time to buy!


    Read All Comments