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DOUG ELFMAN: VMAs go political, Britney goes sober






Britney Spears won three big awards at Sunday's MTV Video Music Awards. It will be called a comeback. And at the same time, she got revenge against John McCain for running an attack ad vilifying Britney and Paris Hilton for being "celebrities."

Paris claimed vengeance last month when she made a response video, calling McCain "that wrinkly white-haired guy" from "the olden days."


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  • At Sunday's VMAs, host Russell Brand (a British comic) pleaded, "Please elect Barack Obama." Britney clapped approvingly. So there you go. Britney supports Obama, apparently.

    Then, the VMAs gave Britney statues for video of the year, best pop video and best female video for "Piece of Me." She was calm. She merely thanked God, her "boys," her family and fans. She didn't perform as viewers might have expected.

    If you remember, a year ago, she self-destructed at the VMAs here in Las Vegas in a fit of messy hair, a fluffy body (for her) and a floppy dress while she performed like a drunk goat.

    She took no chances this time. As the show's first stage talker in a Hollywood studio, she barely said a thing in less than a minute, even though MTV's whole promotional campaign centered around her.

    If you think it's dumb that Britney, Paris and the VMAs went political, remember that McCain started it. And Sunday's VMA host spread the response to cover McCain's running mate Sarah Palin's pregnant daughter's 18-year-old boyfriend.

    Brand said he felt sorry for the "poor teenage father-boy" because one minute he was having "joyful unprotected sex" and the next, he was whisked away as a prop at the Republican National Convention.

    "I think that is the best safe-sex message of all time. Use a condom or become Republican," Brand said.

    Britney aside or included, this was maybe the worst VMAs, celebrating its 25th anniversary. Brand was no Chris Rock or Kathy Griffin. Award presenters and winners weren't interesting or funny. And some singers seemed to be lip-syncing, though it was hard to tell.

    The only good stuff? Christina Aguilera sang "Keeps Gettin' Better," a great song, while prancing around in some kind of Catwoman outfit. Kanye West sounded great on an excellently stark, dark stage -- even though he claimed last year, after losing, he'd never do the VMAs again.

    And Pink performed "So What" well, while sliding down a Cirque du Soleil-type curtain from the second floor window of a Hollywood studio façade.

    Other performances seemed small, including the Jonas Brothers' playing their dinky lullaby, "Love Bug."

    Katy ("I Kissed A Girl") Perry eeked out a cover of Madonna's "Like a Virgin" but used a cheat sheet to nail the lyrics.

    The Pussycat Dolls won best dancing in a video, then one of the Pussycats resurrected decrepit street lingo: "We want to thank (director) Joseph Kahn for doing this dope video."

    The red carpet was also a terrible bore of attendees saying nothing ("I'm wearing Gucci") while constantly plugging a mobile phone sponsor. Only MTV News correspondent Jim Cantiello made one complete thought worth hearing:

    "I am so relieved that there is an elephant on the red carpet. There was this distinct odor. I was worried that Amy Winehouse was stumbling down the carpet somewhere."

    And so it seems that the formerly funny and fascinating MTV Awards has devolved into being like a red carpet at a Las Vegas nightclub. Musicians mostly are expected just to make an appearance, to show up. Look at Britney, all grown up and sober. Couldn't she have fallen down or something?

    Doug Elfman's column appears on Mondays, Tuesdays and Fridays. Contact him at 702-383-0391 or e-mail him at delfman@reviewjournal.com. He also blogs at reviewjournal.com/elfman.

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    Tylerrrr wrote on September 09, 2008 01:14 PM: this show was the worst i have seen in years, minus a few performances, but i found a "VMA PLAYLIST" that had the winners in it. Save yourself from watching it and just listen...

    http://www.nutsie.com/member/view_member/666095?playlist_id=4395915


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    Sad Summerlin wrote on September 08, 2008 09:51 PM: Jen -

    Last I checked MTV wasn't giving Rush Limbaugh an Award...

    Just being honest here...


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    Steve wrote on September 08, 2008 06:37 PM: Who was the disgusting no-talent moron jumping around the stage with his entire butt showing over the top of his pants and constantly groping his crotch. Appears he isn't even talented enough to buy a pair of pants that fit and was so tiny in the crotch, he had to keep grabbing it to ensure he had something there. What a complete waste of flesh.


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    casinocon wrote on September 08, 2008 03:10 PM: And I thought last year's VMA's were bad -- at least the Foo Fighters performed. This year was a bunch of screeching in S&M/Mad Max costumes (host included) -- Christina pulled this off much better than Rhianna or Pink, then there was the cutesy untalented Jonas Brothers. . . I guess I blocked out most of the show. I suppose the VMAs felt guilty for using Britney last year and made up for it by throwing awards at her. What a joke.


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    Lori wrote on September 08, 2008 02:58 PM: The most disturbing thing about these airheads is that they have the power to elect our next President. No history education, no bothering to actually compare candidate credentials, just vote for whoever has been decided "as the cool one." That wrinkly old white guy spent 5 years in a POW camp being tortured because of his beliefs in our country's freedoms - fighting for the rights of these spoiled rotten tramps to disparage him and anyone else they don't agree with. God truly help our country if someone like B. Hussein Obama is elected. It's only because of these clueless 20somethings that B. Hussein Obama has the number of people supporting that he does. To quote Winston Churchill - "If you're not a liberal by 21 you have no heart. If you're not a conservative by 40 you have no brains." Let's just pray that by the time these airhead 20somethings reach the age of 40 that we still have a country worth fighting for.


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    RHG wrote on September 08, 2008 02:43 PM: How come Britney didn't "sing" for us? Oh, I forgot, she really can't sing. But, that didn't stop her from walking off with "awards", for what I have no clue. Were they handing out awards for "best lip-syncing", or "best bleach-blonde dye job"? This is what passes for "talent" nowadays, Milli and Vanilli must be spinning in their graves. Predictions for the British "comedian", short career here in America. This country already has enough arrogant Englishmen running around already. Here that Simon Cowell or whatever your name is.


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    Gary L wrote on September 08, 2008 02:15 PM: I listened to some of Brands comments on the radio this morning and found it to be anything but funny. I know he was trying to be irreverent and cutting edge, and that wasn't the problem, he just wasn't funny.
    I really could care less about Brittney, but am glad that she appears be on the road to recovery. She seems to be a different person now that her Dad has kicked most of the deadbeats out of her life. Hopefully she can continue in her recovery process.
    I agree with Juncho that MTV does not play videos, but I don't know who would even watch a video anymore.


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    Ted wrote on September 08, 2008 01:34 PM: By going "political", with three people (Spears, Hilton & Brand) who collectively don't have the intellect of a jackass, the MTVs have done the impossible. Made themselves even more irrelevant than ever.


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    Juncho wrote on September 08, 2008 12:33 PM: This was a joke. MTV hasn't played any music for over 5 years. They should change the name from MTV to RTV(Reality Television) because thats all the play now. Switch to BET, at least they play videos........


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    OhMy wrote on September 08, 2008 10:34 AM: Go Britney, go Dems!! I think the VMA's was better with less drama this year. Everyone is entitle to their own opinion- but just because YOU (SHEILA) don't like it does not mean that it is not good quality art. It just means that you are narrow minded and wish you had 1/2 the talent that these artist do have. Peace.


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