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DOUG ELFMAN: Cab, limo drivers take pulse of tourists



Over the weekend, I asked cab and limo drivers up and down the Strip: Which Vegas shows do their riders love and hate the most? They say customers' best word-of-mouth goes to "O," "Jersey Boys," Cher, Danny Gans, "Phantom" and Bette Midler. Their worst word-of-mouth: "Criss Angel Believe."

But these 16 drivers say they don't hear many complaints about shows or even show prices. Instead, what bothers tourists are high food and alcohol prices, drivers say. In fact, two businesses benefiting from cab rides are the cheaper eats and drinks of In-N-Out Burger and liquor stores.


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  • "When they come out of the airport, they say, 'Can you take us to In-N-Out?'" says limo driver Javier Gonzalez. Tourists also stop at In-N-Out on their way out of town. "They want to take it back home," Gonzalez says. "They pay $70 on a limo just to go to In-N-Out. That's crazy." Several other drivers back this up.

    Limo driver Steve Fragale, when asked if anything in town is recession-proof, says: "You know what's recession-proof? Liquor stores. The more bummed people are, the more they want to forget their problems, and alcohol is their friend."

    Cabdriver Jeff Chandler says some new arrivals get him to stop at the grocery store.

    "They want to grab munchies and sodas for their rooms, because prices have gone up so high" on the Strip, Chandler says.

    Hotels have cut room rates and offer gambling vouchers to keep people coming. That's a welcome relief. It has also tweaked the demographic. Drivers used to talk about how many visitors were cash-flush gamblers looking for good times.

    "Now, they're more touristy" visitors, Fragale says. "It's very strange, seeing people walking by craps tables, holding their kids' hands. ... I think (hotels) are trying to adjust."

    This could partly explain why some drivers say rides to nightclubs are down. Some say trips to the luxury expense of golf courses are also down.

    Meanwhile, a family of five could still pay about $30 per person for a buffet, $150 for one meal. Cab customers object to such food prices, as well as paying $7 for a bottle of beer at a walk-up hotel bar, says cabdriver Les Mraz.

    "That's the biggest complaint I get," Mraz says. "The city should reduce dining costs and their liquor" prices.

    Cabdriver Isam Arar gets more people asking him to take them downtown, for more reasonably priced food and drinks, and for low-limit gambling. He says some Strip buffets have risen from $20 to $40 over the past few years and haven't tamped prices to accommodate cheaper-room tourists.

    Arar stresses that tourists are generally happy, but he frequently hears people object, "They charged me $18 for a cocktail," and "We've come here for so many years, but the prices are getting too high for us."

    "Let's face it. If you go to a club, you spend $10 for a bottle of water. It's too much," Arar says.

    Some people who can still afford limo rides think hotels, with shrinking staffs, need to recommit themselves to maximized service, says limo driver Joseph Holness (while dressed in an immaculate suit and Fedora).

    "If you're gonna service a 5,000-room hotel with four bellmen, it's not gonna work out," Holness says. "It's not about the dollar. It's about how you treat the guests. A guest is my paycheck, and if you don't treat the guest right, they won't come back."

    Then again, Fragale (also dressed in a spotlessly pressed suit) says some hotel service has weakened simply because a few workers have lost their zest for presentation and knowledge about Vegas.

    "You start (a job) at 100 percent. Then they get comfortable. Sloppy. Some people -- you can just tell they stay professional, or they take things for granted and get lazy," Fragale says.

    In all this, Fragale says, one type of attitude hasn't changed:

    "I have a lot of girls (as potential riders) who think, 'I'm pretty, I have huge boobs, I should get everything for free.' Well, noooo," Fragale says.

    THE SHOWS

    It's remarkable how almost every one of these cab and limo drivers talk about good buzz for "O" and "Jersey Boys," and they relate nearly as much positive tourist feedback for "Phantom -- The Las Vegas Spectacular," Cher and Midler.

    Several drivers use almost the same words in saying, as cabdriver Kevin Kucharas puts it, "I've never heard a bad word about" Danny Gans.

    Other shows that earn good word-of-mouth range from a gamut of Cirque du Soleil shows -- "Love," "Ka," "Mystere" and "Zumanity" -- to "Le Reve," "Defending the Caveman" and Lance Burton.

    Some typical responses:

    "'Jersey Boys' is real popular," says Herb Kirkland.

    Cabdriver Alex Ascencio says a fare just told him Terry Fator is fun: "She said he's very nice, but she said he's for children."

    And "Blue Man Group" still gets very good notices in cabs, with an exception or two. Driver Duane Irons qualifies that kids "definitely" like it.

    I didn't ask any drivers about specific shows. For instance, not once did I ask, "What do people think of Criss Angel's show?" Instead, I asked: What are the shows tourists like the most, and are there any that they hate? (I didn't want to skew answers for or against any shows in particular.)

    Some drivers say they pick up an occasional, unsatisfied customer of, say, "Blue Man" or Midler. But a handful of these 16 drivers say a lot of riders claim they get very turned off by Angel's "Believe," and quite a few walk out.

    "The Angel deal -- forget it," says Mraz, who hasn't seen the show. "People want their money back. They see him on stage for 20 minutes of the hour-20, and they can see how (his tricks are) done. It's that terrible." (I think Angel is on stage for more than 20 minutes, but I understand the sentiment.)

    But one driver -- Irons -- says there are people who like "Believe," "except maybe they want less dancing and more illusions."

    THE TAXI BUSINESS

    The only solid point of contention between drivers is quite a few say their fares aren't suffering in this economy, while others say business is noticeably worse.

    "We're getting the same amount as last year," says a guy who would only give me his first name, Mack.

    "I keep close records," says Mark Stirek. "It's far from terrible. Guys complain all the time, but it's not that bad."

    Then again, Mraz, who also works in real estate, says his fares have been off by 50 percent at times.

    "The problem is there are too many taxis" for the number of tourists, says Branko Vidovic, who spent the weekend shuttling post-Thanksgiving shoppers to The Mirage, Mandalay Bay and Fremont Street Experience, but also to the affordable shopping of Las Vegas Premium Outlets and Boulevard Mall.

    Fragale says the biggest frustration in driving is simply the nature of some tippers.

    "You hear people telling stories back and forth about the thousands of dollars they've just gambled, and at the end of a $70 ride, they look through their hundreds and fifties for one-dollar bills" to tip out, he says. "They want the great service, but they want to skimp on showing appreciation for it."

    Holness explains that if people used to pay up to $500 for a Bellagio stay before, but now get a hotel deal for two nights for $150, "You don't expect to get a $10 tip from that guest."

    Not surprisingly, Arar hears the most basic of age-old complaints.

    "They're unhappy about the machines" in the casino, Arar says. "They aren't winning. The machines are very tired."

    The guy who went only by "Mack" advises hotels do the unthinkable to help the economy.

    "They need to let people win," Mack says, "because a lot of people lose here."

    TIPS FOR TOURISTS

    Stirek says if he were to advise tourists where to expand their horizons, he'd convince them to add Valley of Fire or Red Rock Canyon to their itinerary. Likewise, Gonzalez and Holness say more people should check out Hoover Dam and the Grand Canyon.

    These drivers aren't solely looking for big-buck rides to the great outdoors. Sure, Stirek picked up $150 driving a cab full of people through the Red Rock loop. But he says tourists don't need him. They can just rent motorcycles to take a Red Rock ride.

    "People should see more of that stuff. It's incredible," he says.

    Doug Elfman's column appears on Mondays, Tuesdays and Fridays. Contact him at 383-0391 or e-mail him at delfman@reviewjournal.com. He also blogs at reviewjournal.com/elfman.

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    Michael Hughes wrote on February 08, 2009 12:48 PM: Being the worlds most famous limo driver and after living in Vegas twice / now in southern California. The problem is always the casinos and their greed - take for instance new years eve 2000 - plus the greed of the door men at the casinos basically holding drivers hostage for money to get them a ride from a walk up client. log onto www.michaelhughes1.com -


    Report abuse

    JoeDuron wrote on January 27, 2009 01:42 AM:
    I will try to make it short and sweet. Progress is the reason why this country is in the state that we are in. We americans are spoild people. We cry because life is not to nice these days. Think about the people who went through the great depression. If a family man lost his job in those days,they were doomed from the get,because they didnt have the resources like what we have now. A person can go on without a job these days,cause we other ways to gat money,but not back then. I can go on with more,but dont need to. All I know is that there is no-longer the days where company loyalty to the employee is gone. Laid-off recently, I was the first to be let go,yet I was employed longer that everyone there still employed. I remain humble because life becomes umbearable and bad decisions and choices are more frequent and with that, the amrerican dream starts to drift further away and recovering back just seems to be more difficult to achieve with little outside support. In closing,I have tried to be stable for the past 48 yrs and it is now down to this. I am trying to start anew here in Las Vegas and we will see if this is just another mirage or not, till further notice.
    just thinking out loud!!!
    Joe


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    VegasTaxiDriverDotCom wrote on December 29, 2008 06:01 PM: I have never heard so many bad comments about a show as I have about "Criss Angel Believe." The word "horrible" is the most used. I always ask people if they went to a show and how they liked it. The bad reviews are about 80%.

    The Nevada Taxi Authority keeps statistics on how much book in Las Vegas, and they can verify that business is way down.


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    steve wrote on December 06, 2008 03:45 AM: did everyone forget that as a cab driver our salery is the tip, we do not get an hourly wage, but we do pay for gas.....i have seen customers tip the doorman 5 bucks to do nothing and then tip us 50 cents for driving then to the airport....also not every cab driver in vegas is a thief, and not all of us use the tunnel, the problem is the honest cab driver will always get the passenger that has already been screwed, and then its taken out on the honest ones.....


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    Julie wrote on December 04, 2008 10:05 AM: I thought Emma was gone because she died from her stomach cancer. I guess she just killed off her screename. People have to do that after they get banned from every site on the internet, I geuss. So she is really named Mary and is now going by Cheyenne Vegas, very interesting. I heard Criss and API got her picture sent in so now they will know who she is and keep her out of the Luxor


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    Gino wrote on December 04, 2008 09:48 AM: What Criss's show needs is a new character. I think a Dutch psychopath who moves her whole family to las vegas to stalk him would be perfect. I think a ugly black haired woman should play the role, and she can be called "Mary" and she should have a daughter named "sophie " that she ignores while she hunts Criss Angel around Las Vegas like an animal


    Report abuse

    jesus666 wrote on December 03, 2008 09:39 AM: The whole tipping thing should be prohibited not just for cabbies but everybody. It's a feudal system.


    Report abuse

    Jake Valentine wrote on December 01, 2008 02:23 PM: reality: "IMO hustling tips is a sleazy job similar to being a beggar.
    "

    I agree with you 100%, but you do realize that you are describing a large percentage of the Vegas population. Everybody has their hand out in this town! A sense of entitlement has killed any customer service in this town.


    Report abuse

    jared wrote on December 01, 2008 02:09 PM: The cabbies are hillarious, we left mccarren to go to the wynn and the cabbie started feeling me out with all the basic las vegas to see how bad he could screw me with the long trip to the hotel...I played along and said i didn't even know where the wynn was...so as the trip around the freeway at RUSH HOUR went on, he went on with explaining that Pacino's character in Ocean's 13 was based on Wynn, I acted very amazed. As we arrived at the hotel I sarcastically thanked him for taking the freeway along with $32 for the $31.90 trip. He then had the audacity to make a smarta$$ remark, but I've found that pretty typical with the vegas cabbies


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    AJ wrote on December 01, 2008 12:26 PM: Angel is definitely a waste of time. Go see Lance Burton or Steve Wyrick. I've seen Wyrick several times...love his show.


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