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'Star Trek' attraction may find new home at Neonopolis

Don't mourn the departed Trekkies yet.

Las Vegas Mayor Oscar Goodman and Neonopolis developer Rohit Joshi say the defunct Star Trek: The Experience attraction at the Hilton is moving downtown.


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  • If it works it would be the biggest resurrection since the Enterprise crew found Mr. Spock's coffin on planet Genesis -- both for the Experience show and the troubled Neonopolis development.

    Goodman let the news slip Thursday morning during a chat with reporters at City Hall.

    Later Joshi, developer for the struggling Neonopolis mall on Fremont Street, confirmed a deal was close.

    But he clearly wasn't prepared for the news to leak.

    "You kind of shocked me," Joshi said when asked about the potential deal. "I don't know how to respond to that."

    He continued: "We are in very serious negotiations. We think it would be a fantastic addition to downtown."

    Joshi also produced a bound agreement with CBS Consumer Products, the licensing division of the media giant that owns the rights to the Star Trek name, dated Monday.

    Leslie Ryan of CBS said the company had no statement on the potential move.

    CBS owns the costumes, rides and other hardware and intellectual property that make up the Experience.

    It licensed the material to Cedar Fair Entertainment Co., to operate the Experience at Las Vegas Hilton. But that agreement ended when the show closed at the Hilton, leaving CBS free to license the material to someone else.

    Cedar Fair spokeswoman Stacy Frole said the company had no involvement with the move downtown.

    Star Trek: The Experience had an 11-year run at the Hilton that ended Sept. 1.

    If Joshi is able to revive it downtown he will be operating an attraction that lured millions of people to Las Vegas for Star Trek rides, themed food, a museum and even weddings.

    "We don't have volcanos, we don't have fountains, we have got to create attractions," Joshi said.

    Reviving the attraction won't be easy, though.

    In addition to retrofitting space on the first floor of the mall to accommodate the rides, restaurant, museum and other show elements, Joshi would need to bring back the audience.

    Even hard-core Star Trek fans say that by the end of its run at the Hilton the attraction was getting stale and needed an update.

    And a new "Star Trek" movie scheduled for release in May would make the old props look even more dated by comparison.

    "I think it is a mistake to take what was there and recreate it," said Anthony Pascale, editor of the Web site TrekMovie.com. "It was getting a little long-in-the-tooth."

    Pascale said the version at the Hilton was aimed at a generation of Star Trek fans tuned into the series "Star Trek: The Next Generation."

    "That is just part of Star Trek, not all of Star Trek," Pascale said.

    He suggested a revived Experience would need to incorporate the new movie and more of the original 1960s television series which later spawned several movies including "The Search For Spock," a film that included the resurrection of Mr. Spock, perhaps the most renown Star Trek character in popular culture.

    No matter how a new Experience unfolds, Goodman was clearly excited by the prospect of Neonopolis living up to its promise to attract new blood downtown, even if it becomes Nerdopolis in the process.

    He practically beamed as he dropped the news on Thursday.

    Neonopolis has long been viewed as a black hole in terms of development downtown.

    The complex is between the east end of the Fremont Street Experience canopy and the west end of Fremont East, a bar and entertainment district that includes the El Cortez hotel-casino.

    The mall has struggled to attract tenants and its lack of life has been blamed for reducing foot traffic between the canopy and Fremont East.

    "It would be ironic," Goodman said of the potential for landing Star Trek. "Perhaps the most successful place downtown could be Neonopolis, even though it has been an albatross around my neck all these years."

    Contact reporter Benjamin Spillman at bspillman@reviewjournal.com or 702-477-3861.

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    Report abuse

    matt wrote on May 20, 2009 09:41 AM: Please bring it back somewhere. I don't care where as long as it is in the contiguous United States. Some mild changes would have to be made to it if it moved but in our digital age that should not be too difficult. At a theme park such as Universal or Great America would be perfect but standing alone would be good too. The Experience was the coolest thing I ever saw but I never got to see the Borg 4D adventure. If I had known it was going to last a mere 4 years, had I known it was going to be destroyed I would have taken a special trip to Vegas just for that.


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    AuntyNYC wrote on March 26, 2009 05:05 PM: Well, it's almost the end of March 09. Spring is here, and the new ST movie will be out in May, but I haven't heard anything about a new, refreshed Star Trek: The Experience—in Las Vegas or elsewhere. I'm still hoping for a New York City venue.


    Report abuse

    Sharon wrote on February 07, 2009 02:57 AM: Having made the cross country trip several times JUST for The Star Trek Experience I was greatly disppointed to hear of the closing. You can't imagine how glad I am to hear of this rumor!!!


    Report abuse

    John wrote on February 02, 2009 01:21 PM: I would love to see stte comeback but please please get new people to manage it get people that have a passion for star trek not ones that just need a job.


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    John wrote on January 06, 2009 11:27 AM: It would be great to see ST:TE at least revived to what it was. But they can and should take it much farther than the Hilton people were ever willing to.

    Quarks was awesome but the food sucked. They could do better.

    Also they should expand the shows to include the new movie as well as the old movies and all the TV series.

    The final years of ST:TE also made it into a de facto Star Trek / Sci-fi convention facility. The new home should also be able to accomodate large groups such as that brings in.

    Tall order for sure, but, I would suspect done right, they could make alot of money for themselves and the city which of course would easily justify the upfront and ongoing investments.


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    Joanne wrote on January 05, 2009 09:50 PM: I was shocked to hear of ST:TE closing. I was in Vegas for a short 3 day stay in 2004 and didn't get to Experience my dream. Now I'm planning a trip this spring and had ST:TE in red letters as a definate GO TO this time around. PLEASE let me know if Neonopolis gets it up and running by the end of March/ early April 2009, so I can relive my Star Trek dreams.


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    matt wrote on December 19, 2008 10:39 AM: I've always been mildly annoyed that paramount opted to build this thing in Vegas instead of one of the amusement parks.. I was sadned I never got to see it because truth is... i would have no other reason to go to Vegas... I kind of hope Universal trys and gets the Star Trek License again like they did in 1991. Believe me Star Trek theme I think will hold interest longer then a Harry Potter themed Island


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    Summer Cardin wrote on November 30, 2008 09:17 AM: PLEASE COME BACK TO US!!! I was brokenhearted when I found out my 6-year-old nephew, a Trekkie since he was 2 days old, wasn't going to be able to see STE!!!!


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    Wade wrote on November 24, 2008 11:59 PM: My family was very upset to hear that the Star Trek Experience was closed since we never got to see it. I do hope it reopens. There are still hundreds of thousands of fans who never got to see it but wanted to.


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    Jordan Rockwell wrote on November 22, 2008 08:20 PM: Remember, at the closing ceremony at the Hilton, the head guy had a baseball in his hand...we all know what that means, don't we?


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