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EDITORIAL: Supply and demand

Wynn's plan to crack down on Brooks scalpers won't work

Steve Wynn and Garth Brooks are wildly successful businessmen with long track records of pleasing their fans and silencing their critics. But they're setting themselves up for failure if they think they can foil the forces of supply and demand.

Mr. Wynn, the valley gaming visionary, lured Mr. Brooks, the country music superstar, out of retirement to perform a series of concerts at the Encore resort. Mr. Brooks tipped his cowboy hat to his legions of fans -- many of whom, no doubt, are suffering in this economy -- when he insisted that every ticket be priced at a flat $125. That's a bargain for one of the best-selling solo artists of all time, but an especially sweet price considering Mr. Wynn's intimate theater has a capacity of about 1,500.


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  • Not surprisingly, Mr. Brooks' first 20 shows sold out in about five hours last Saturday, and ticket scalpers purchased a fair share. Some brokers already are demanding more than $700 for a single seat. They'll find willing buyers, perhaps at even higher prices, because of scarce availability and the fact that fans can't be sure Mr. Brooks will perform again when his contract with Mr. Wynn runs out.

    But Mr. Wynn believes he can dramatically underprice his tickets and prevent their resale at whatever the market will bear. Jennifer Dunne, vice president of public relations and advertising for Wynn Resorts, says the company "has an action plan for the scalpers."

    "We have a number of people mobilized to take the necessary steps to see that the scalper tickets are canceled. We won't stop until we succeed."

    Plenty of other entertainers have tried to keep scalpers from making a living off the talents and fame of concert headliners, and they've all failed.

    Mr. Wynn's plan to cancel tickets held by fans who didn't buy them directly from the Wynn Resorts box office is problematic on many fronts. For starters, it punishes Mr. Brooks' fans, not scalpers. A scalper who bought two seats at $125 each then sells them at $750 a pop makes $1,250. The fan, meanwhile, unaware of the Wynn Resorts policy, is turned away at the door with nothing to show for a $1,500 investment.

    And what of locals who buy tickets for visiting family or friends? Will their seats be canceled as well? Such a strategy could lead to lots of empty seats and lots of bitterness toward both Mr. Wynn and Mr. Brooks.

    It's ironic that Mr. Wynn would take such a heavy-handed approach to controlling the decisions of his patrons, given his recent defense of capitalism on "Fox News Sunday." He should follow his own advice and get out of the way.

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    douglas wrote on October 31, 2009 10:07 PM: perhaps if the tickets have a disclosed restriction as to exclusive use by the first/original, purchaser, scalping would disappear. and if the original purchaser's plans change or some emergency occurs, kinda like airline tickets, they might be returned to the venue's ticket office. returned with or without some "penalty", again as is policy with air tickets.

    as to those wynn tips, seems obvious to me that if any individuals in a gaming pit should receive any reward, it should be the supervisors who are the *only* employees in that pit empowered to "help" the player. dealer "helping" is a felony. pit game supervisors, may still have some limited "power of the pen" for comp issuance. more common is that those "supervisors" can arbitrate, "correct" a dealer error. that'd include calling a hand "dead". or "pay the table". or giving any player the option to continue a hand after a dealer procedural error is discovered.


    steve wynn owns all his employees tips and money and can spend his employee's money how ever he wants to. wrote on October 31, 2009 09:32 PM:

    the end


    Sandy wrote on October 31, 2009 09:19 PM: These are Wynn's tickets and he can do what he wants. The only part I do not like that much is having to supply the names of all person's in your party. But whatever...trust me: you have 5yrs to try and see Garth; & there will be no empty seats...it is a win Wynn situation..Get over it whiners...


    Pam wrote on October 31, 2009 04:15 PM: You have got to be kidding! Go Garth and Mr. Wynn for the courage to tackle these bottom feeders. Scalping should be illegal! If it weren't for these scumbags the true fans would be able to buy the tickets in the first place. Hurrah for Garth and Wynn!!!!! I hope the scalpers have to eat their tickets. The true fans knew the rules ahead of time.


    cousin b wrote on October 31, 2009 11:55 AM: Some questions about the school plays-

    Why is the protest over an extracurricular voluntary program so vehement? Are these all the parents of students who wanted to audition for a show but couldn't because of the objectionable material?

    Why were 2 controversial titles chosen as the whole season? why isn't one of them more mainstream?

    What criteria should high school theatre directors use to choose titles? Should there be a vote, an approved list, or should the teacher be allowed to choose any show within school guidelines, much like a community theatre director?

    Where do we draw the line for what subject matter is appropriate?


    Is West Side Story still too much, or is it an anti-gang message kids need to hear? And do we acknowledge the violence, sex and profanity rampant in rap music and use it to re-educate or do we simply ignore it because they shouldn't know about that yet?

    I'm asking. Where does 'Barney' leave off and Eminem begin?


    mo schmo wrote on October 31, 2009 10:53 AM: Only in Vegas, LA and New York do they get away with calling a $125 ticket a 'bargain'.

    But only in Vegas does a billionaire gambling investor get to slam ticket scalpers with righteous indignation.

    No fan of scalpers, but.... c'mon!


    cousin b wrote on October 31, 2009 10:50 AM: So, no more tickets as gifts or perks unless you live in town and can go to the Encore with your friend or business associate and approve their entry into the theatre.

    How conveeeenient.


    fire fighter discount tickets available ? wrote on October 31, 2009 10:32 AM:

    .


    John F wrote on October 31, 2009 10:05 AM: Grumpy,

    LOL! That comment will give me a chuckle for the rest of the day.

    Thanks!


    winston smith wrote on October 31, 2009 09:08 AM: Steve Winn, the monopolist capitalist. As John D. Rockefeller said, "Competition is a sin."

    Soon, with the new terrorist-stopping RFID chips installed in your palm, you'll just be able to wave your way in through the gate. What happens if you're sick and can't attend? Contact the Federal Ministry of Entertainment and have your ticket transferred to a government-certified substitute fan.

    O, Brave New World...


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