Allure houses 428 units with 15 open floor plans in studio, one-, two- and three-bedroom residences which range in size from 671 to 4,400 square feet. Other units include tower suites and two-story penthouses. Allure's remaining residences are priced from the mid-$500,000s. Each of the luxury units offers views of Las Vegas and the surrounding mountains and amenities.

The outdoor pool deck with private cabanas is overlooked by a fitness center with locker rooms and a media center, conference room, catering kitchen and business center equipped with high-speed Internet computers, Wi-Fi in all of the public spaces, resident storage, 24-hour security and valet parking.

The building will have a fiber backbone so all units will have a large bandwidth connection available for video and data. A private wine cellar will offer climate-controlled storage for residents. The high-rise also offers feng shui design.

Allure is a project of The Fifield Cos., in a joint venture with CB Richard Ellis-Strategic Partners and ABF Inc., an Andrew Fonfa investment company.

A developer of high-rise condominiums, rental apartments and urban office towers, The Fifield Cos. has created living and office environments in Chicago, Ft. Lauderdale, Los Angeles, San Francisco, Las Vegas and Honolulu.