"It takes a lot to impress today's home buyer," Rogers said. "That's why we're going big and offering savings of up to 25 percent or more off the base price of the home."

Rogers gave specific examples illustrating the extent of the discounts. At the Providence community, the price of the Pearl residence, home site No. 199 in the Auburn Collection, will be reduced from $442,990 to $316,990 -- a savings of $126,000, he said. The Angora residence, home site No 167 in the Ellingwood neighborhood at Mountain Edge, will be reduced from $541,790 to $393,790 for a savings of $148,000, he said.

"We have neighborhoods in all the most popular areas," Rogers said. They include Auburn and Bradford at Providence; Cameron, Crestone, Ellingwood, Augusta and Belford at Mountain's Edge; Kardelo and Laredo at Davyn Ridge; Montage and Travata at West Park; Kingwood Knoll in Summerlin; and Indigo in the southwestern valley.

Buyers who visit a Ryland Homes neighborhood will find a selection of new-home designs such as one-, two- and three-story homes, plus contemporary urban-style homes.

During the three-day Savings Spectacular, Ryland sales centers will be open extended hours from 9 a.m. to 6 p.m.

For more information on the sales event, including prices and community locations, visit RylandSavings.com.