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Gladiators' absence barely leaves mark on Las Vegas

Even diehards sever connections after franchise bolts to Cleveland



Photo by The Associated Press



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Max Maddux promises he'll get around to removing the Gladiators window stickers on his truck.

Since the Arena Football League franchise bolted for Cleveland in October after five seasons in Las Vegas, the once-ardent Gladiators fan deleted the AFL bookmark from his Web browser and threw away a helmet, two mini-helmets, a pennant and any other items he and his wife, Jamie, found.

Maddux, who created the Gladiaddicts, also donated his and Jamie's self-designed booster club shirts to charities, as well as red, white and black personalized replica jerseys and a personalized authentic team jersey.

"I keep looking for homeless guys wearing my jerseys," Maddux said via e-mail.


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  • For the first time since 2003, Las Vegas is homeless when it comes to the AFL. Though the Gladiators never had a large fan base, a strong, vocal group

    of supporters showed up at each home game even as overall attendance dwindled and the losses piled up. In all, the Gladiators lost 50 of 81 games during their Las Vegas stay.

    Maddux was part of the solid fan base, but said by phone he believed Las Vegas was used by owner Jim Ferraro and the AFL. Maddux said he has "written them all off."

    He isn't alone. Las Vegas was among the strongest television markets in the AFL, consistently producing higher ratings than most other league cities. But now Las Vegas has tuned out, its 0.3 rating through the first nine ESPN2 games not exactly challenging "American Idol,'' though still higher than four AFL cities.

    It's difficult to dispute the logic of the Gladiators' move to Cleveland, a decision that was validated when the team drew 17,391 fans for its first game March 3. Three home games since then have each attracted more than 13,000 in a sports-mad Cleveland market that has the added benefit of being able to attract fans from suburbs and nearby towns.

    Outside the Las Vegas Valley, there's just a lot of sand and mob-victim burial grounds.

    Las Vegas' largest home crowd last season was 6,593 for the first game at the Orleans Arena. Like other professional and college sports teams, the Gladiators announced tickets sold, and 1,500 to 2,000 corporate season tickets typically went unused.

    But even many fans the club could usually count on began spending their Sunday afternoons elsewhere. In-house attendance shrank to about 2,500 by the time the Gladiators played their last game here.

    Though crowds were larger in the four prior seasons at the Thomas & Mack Center, the Gladiators never topped the initial buzz generated by their move from New Jersey in December 2002. Their highest single-game attendance was 12,521 for the 2003 home opener -- the one time Gladiators officials mistakenly announced the in-house crowd size, rather than the number of tickets paid.

    Cleveland fans have more to cheer about. The Gladiators are 5-4 after Friday's statement-making 67-55 victory over the previously unbeaten Philadelphia Soul. The team never had a winning record in Las Vegas, going 8-8 in the regular season the first three years. The first season ended at 8-9 after a loss in the team's only playoff appearance.

    "We made the right decision" to move, Ferraro said last week from a runway at McCarran International Airport, where his private plane was preparing to leave for Cleveland. "I wish it would've worked in Vegas. It would've been nice, but I take responsibility for part of it because there was bad management, and I hired them."

    Ferraro, in Las Vegas last week for an asbestos convention, also talked about the difficulty of being "an absentee owner," flying in for games from Miami. Cleveland isn't South Florida, but the high-profile asbestos litigator has a law office there, and spends much more time braving the Lake Erie winds than he did the desert heat.

    "I have my finger more on the pulse because I'm up there a lot," Ferraro said. "When I was in Miami and the team was here, all I could do was call. Then when I would come, they would clean it up and make it look OK."

    Ferraro did his own share of cleaning house in the offseason. The front office -- led by Bernie Kosar, the team's part owner, chief executive officer and Cleveland Browns legend -- was replaced. First-year coach Mike Wilpolt heads an entirely new staff. Only three players -- fullback Marlion Jackson, defensive lineman Karon Riley and fullback/linebacker Josh Rue -- were taken along to the Midwest.

    As the organization moved forward, those who remain in Las Vegas have moved on with their lives with pieces still attached to their AFL pasts.

    One is Dan Dolby, the general manager in 2005 and 2006, who said it's not the same without the Gladiators.

    "Oh, I absolutely miss not having a team around," said Dolby, now with YMCA of Southern Nevada. "Even last year I followed the team really close. I put my heart and soul into that team."

    Dolby stays in contact with former Gladiators sprinkled throughout the league. Wide receiver Marcus Nash, now with the Dallas Desperados, owns a home in the valley and works for Dolby in the offseason in personal training.

    "I'm more of a fan of the league than any team," Dolby said.

    Adam Grant, the Gladiators' marketing director all five seasons in Las Vegas, said he has kept up some with the Cleveland club.

    "I check to see if they've won or lost," said Grant, now with Nevada Power. "Guys like Marlion, I like to see do well. It's a totally different group."

    Maybe Las Vegas' days as a non-AFL city will end one day, perhaps if the planned arena near the Strip is built by 2010 as expected. Groundbreaking is scheduled for next month.

    Would Las Vegas be so welcoming after a second failed marriage with an AFL team?

    It wouldn't be an easy sell, but even Maddux might be willing to restock his closet if he's convinced the commitment to success is genuine.

    Grant agreed that it would have to be the right situation to win over a skeptical fan base that believes it was burned by questionable ownership and management decisions.

    "I think it would take major community outreach and rebuilding of the bridge corporate-wise and with fans," Grant said. "I think it would depend on who brings the team back and the situation. If it's the same circumstances, you're not going to get people back, but if it's local ownership and the right situation, it could work."

    Contact reporter Mark Anderson at manderson@reviewjournal.com or 702-387-2914.

     

    GLADIATORS' TOP FIVE MISTAKES

    1. Letting quarterback Clint Dolezel get away: He was the face of the franchise in 2004 and 2005, throwing for 171 touchdowns. The Gladiators even made him offensive coordinator in 2005, but owner Jim Ferraro said late in the season Dolezel's coordinator duties had been removed, which might not have been true. The statement angered Dolezel, who went to the Dallas Desperados, where he topped 100 TD passes each of the past two seasons.

    2. Not hiring Danny White: He coached the Arizona Rattlers to five ArenaBowls, winning in 1994 and 1997, but was fired in 2004 after three straight losses in championship games. The Gladiators needed a coach, but White wanted more than $200,000 a year, about $90,000 above what the club was willing to pay. Las Vegas hired Ron James, who was fired after two years and now coaches with the Utah Blaze -- under White.

    3. Moving to the Orleans Arena: Moving from the 15,875-seat Thomas & Mack Center to the 9,008-seat Orleans Arena in 2007 seemingly made sense. It figured to give the Gladiators a better home-field advantage. But downsizing also signaled to the community that the organization was in decline. Also, the team was forced to practice in a parking lot next to the arena.

    4. Playing 3 p.m. games on Sundays: The Gladiators' worst drawing day at the T&M was on Sunday, but in making the move to the Orleans, the Gladiators had to accept those dates.

    5. Failing to establish stability: Change was the only constant in five seasons. For coaches, the Gladiators went from Frank Haege to Ron James to Danton Barton. For general managers, they went from Mary Ellen Garling to Dan Dolby to Sam Jankovich. And they went through seven starting quarterbacks, three in 2007 alone.

    MARK ANDERSON / REVIEW-JOURNAL
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    william x. wrote on May 08, 2008 06:01 AM: I am a die hard, season ticket holder for the New York Dragons, and was a season ticket holder for the Gladiators when they were in New Jersey. I was crushed when they moved to Vegas and I can feel the pain the LV fans have. Luckily, I have a new team to root on and hopefully LV will get one to. By the way, Danton Barto was arguably the worst choice for head coach in 2007.


    Seaontixholder wrote on May 06, 2008 01:08 PM: I was crushed when the owner moved in the middle of the night. I had 6 front row seats and went to every game. I stayed to the bitter end of every home game loss.
    This was our team here in Las Vegas. Fat Baker Bush League can stay in Cleveland. Letting Clint and Marcus go and firing Dan and not hiring Danny White were huge mistakes. That is only mentioning a few....The owner is a greaseball and it took over 8 months to get my season ticket money returned to me. Yes, I was that fan that prepaid for the 08 season like I did every year. I hope the Cleveland Cluckiators dont win another game.


    GOD wrote on May 06, 2008 10:45 AM: I, for one, miss the Gladiators.
    Fun games to watch and the Orleans Arena was/is very fan and family friendly.


    mike wrote on May 06, 2008 09:39 AM: I live in the Cleveland area and have been to two games. They are nice bridge from the professional and college games in the fall to the next pro and college seasons. The team is exciting to watch and I really enjoyed the win over the Soul.


    tvfats wrote on May 06, 2008 09:19 AM: Mr. Anderson is dead on in his article about the erstwhile Gladiators...Stabilty was not in their vocabulary and that was a major factor that lead to them tumbling lower and lower in fan support and game finesse on the field...At the end they were at the total depths of failure in the AFL...The fans tried to hang in, but again and again the decisions by Mr. Jim lead them to new depths of lack of any fan involvement...The departure of Clint was the first major disaster and many more followed...The sad thing was that the game was not bogus...Arena football is fun to watch, fan friendly (when done right in the team marketplace) and inexpensive to pick up a couple of tickets for Dad and his son to spend some "me time" together in the cheap seats...I knew the internal workings more than most outsiders and witnessed the repeated mistakes that lead to the eventual downfall of the Las Vegas operation...Another AFL team here soon? Don't count on it...Our next sports hope lies with the NHL or NBA...The real bottom line to this story is "Vegas is a Tough Sports Town"...and that is not going to change in the immediate future...


    John wrote on May 06, 2008 05:31 AM: I almost gave up on the AFL when we lost our team here in Raleigh. But I found the game appeals more to me than having a team within driving distance to see. I've been a Cowboys fan for 30+ years and have never sniffed getting to a game.

    I like the AFL game: the speed, the scoring, the defense (yes, they play defense); and the commitment of the players, not to multi-million dollar contracts and commercial endorsements, but to the game of football. The AFL provides things the N(o) F(un) L(eague) has taken away; creative TD celebrations, players staying after the game to interact directly with the fans, being able to afford to take the whole family and get good seats without taking out a second mortgage.

    The two games are fine with me, I enjoy watching both. But they are two different games, which allows them to co-exist.